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2017 | OriginalPaper | Buchkapitel

Comparing Customer Experiences and Usage Intentions Regarding Peer-to-Peer Sharing Platforms with Conventional Online Booking Websites: The Role of Social, Hedonic, and Functional Values

verfasst von : Dorothea Schaffner, Dominik Georgi, Esther Federspiel

Erschienen in: Marketing at the Confluence between Entertainment and Analytics

Verlag: Springer International Publishing

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Abstract

The purpose of this paper is to better understand customer experiences and usage intentions regarding booking an accommodation through a peer-to-peer sharing platform as compared to customer experiences and usage intentions regarding conventional hotel booking platforms.

Based on previous research we propose hedonic, social, and functional values as influential dimensions. Results from an experimental study confirm that sharing contexts evoke higher perceptions of hedonic value and that hedonic value is a stronger predictor of usage intentions in these contexts. Functional value is confirmed as an important perceived value for consumers in both contexts and is a strong driver of usage intentions. Further, we provide evidence for the fact that social value receives higher estimates and has an impact on usage intentions only in the sharing context.

Thereby, our study extends past research by providing empirical support for the importance of hedonic and social values as constitutional factors of sharing experiences. Additionally, insights from this study may help practitioners to design online platforms in accordance with consumers’ perceived values.

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Vorheriges Kapitel The Distribution of Monastic Products: The Online Merchant Space, a Potential to Extend Physical Place Attachment—An Extended Abstract

Nächstes Kapitel What Does Regulatory Fit Have to do with the Online Customer’s Decision-Making Process? An Abstract

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Titel: Comparing Customer Experiences and Usage Intentions Regarding Peer-to-Peer Sharing Platforms with Conventional Online Booking Websites: The Role of Social, Hedonic, and Functional Values
verfasst von: Dorothea Schaffner
Dominik Georgi
Esther Federspiel
Verlag: Springer International Publishing
Buch: Marketing at the Confluence between Entertainment and Analytics
Print ISBN: 978-3-319-47330-7

Electronic ISBN: 978-3-319-47331-4

Copyright-Jahr: 2017
DOI: https://doi.org/10.1007/978-3-319-47331-4_208