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2017 | Buch

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Introduction to Electronic Commerce and Social Commerce

verfasst von: Efraim Turban, Judy Whiteside, David King, Jon Outland

Verlag: Springer International Publishing

Buchreihe : Springer Texts in Business and Economics

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.

The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.

Inhaltsverzeichnis

Frontmatter

Introduction to E-Commerce and E-Marketplaces

Frontmatter

1. Overview of Electronic Commerce and Social Commerce

Abstract

Upon completion of this chapter, you will be able to:

Define electronic commerce (EC) and describe its various categories.

Describe and discuss the content and framework of EC.

Describe the major types of EC transactions.

Describe the drivers of EC.

Discuss the benefits of EC to individuals, organizations, and society.

Discuss social computing.

Describe social commerce and social software.

Understand the elements of the digital world.

Describe some EC business models.

10.

List and describe the major limitations of EC.

Efraim Turban, Judy Whiteside, David King, Jon Outland

2. E-Commerce: Mechanisms, Platforms, and Tools

Abstract

Upon completion of this chapter, you will be able to:

Describe the major electronic commerce (EC) activities and processes and the mechanisms that support them.

Define e-marketplaces and list their components.

List the major types of e-marketplaces and describe their features.

Describe electronic catalogs, search engines, and shopping carts.

Describe the major types of auctions and list their characteristics.

Discuss the benefits and limitations of e-auctions.

Describe bartering and negotiating online.

Describe virtual communities.

Describe social networks as EC mechanisms.

10.

Describe the emerging technologies of augmented reality and crowdsourcing.

11.

Describe Web 3.0 and define Web 4.0 and Web 5.0.

Efraim Turban, Judy Whiteside, David King, Jon Outland

E-Commerce Major Applications

Frontmatter

3. Retailing in Electronic Commerce: Products and Services

Abstract

Upon completion of this chapter, you will be able to:

Describe electronic retailing (e-tailing) and its characteristics.

Classify the primary e-tailing business models.

Describe how online travel and tourism services operate and how they influence the industry.

Discuss the online employment market, including its participants and benefits.

Describe online real estate services.

Discuss online stock-trading services.

Discuss cyberbanking and online personal finance.

Describe on-demand delivery of groceries and similar perishable products and services related to them.

Describe the delivery of digital products such as online entertainment.

10.

Discuss various online consumer aids, including price comparison sites.

11.

Describe the impact of e-tailing on retail competition.

12.

Describe disintermediation and other B2C strategic issues.

Efraim Turban, Judy Whiteside, David King, Jon Outland

4. Business-to-Business E-Commerce

Abstract

Upon completion of this chapter, you will be able to:

Describe the B2B field.

Describe the major types of B2B models.

Discuss the models and characteristics of the sell-side marketplace, including auctions.

Describe sell-side intermediaries.

Describe the characteristics of the buy-side marketplace and e-procurement.

Explain how reverse auctions work in B2B.

Describe B2B aggregation and group-purchasing models.

Define exchanges and describe their major types.

Describe third-party exchanges.

10.

Describe how B2B can benefit from social networking and Web 2.0.

11.

Describe collaborative commerce.

Efraim Turban, Judy Whiteside, David King, Jon Outland

5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce

Abstract

Upon completion of this chapter, you will be able to:

Describe various e-government initiatives.

Describe e-government activities and implementation issues including government 2.0 and m-government.

Describe e-learning, virtual universities, and e-training.

Describe e-books and their readers.

Describe knowledge management and dissemination as e-commerce.

Describe and discuss online advisory systems.

Describe e-health.

Describe C2C activities in e-commerce.

Efraim Turban, Judy Whiteside, David King, Jon Outland

Emerging EC Platforms

Frontmatter

6. Mobile Commerce and the Internet of Things

Abstract

Upon completion of this chapter, you will be able to:

Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce.

Describe the mobile computing infrastructure that supports m-commerce (devices, software, and services).

Discuss m-commerce applications in banking and financial services.

Describe enterprise mobility applications.

Describe consumer and personal applications of m-commerce, including entertainment.

Define and describe ubiquitous computing and sensory networks.

Describe the Internet of Things and its major smart applications.

Describe wearables, Google Glass, smartwatches, and fitness trackers.

Describe the major implementation issues from security and privacy to barriers of m-commerce.

Efraim Turban, Judy Whiteside, David King, Jon Outland

7. Social Commerce: Foundations, Social Marketing, and Advertising

Abstract

Upon completion of this chapter, you will be able to:

Define social commerce and describe its roots and evolution.

Describe the scope, drivers, and content of the social commerce field.

Summarize the benefits and limitations of social commerce.

Describe the major models of social shopping.

Explain how advertising and promotions are conducted in social networking environments.

Describe how social networking can facilitate customer service, customer support, and CRM.

Efraim Turban, Judy Whiteside, David King, Jon Outland

8. Social Enterprise and Other Social Commerce Topics

Abstract

Upon completion of this chapter, you will be able to:

Understand the concept of the social enterprise and its variants.

Describe business-oriented public social networks, their characteristics and benefits.

Describe the major social commerce activities that can be conducted within and by enterprises and the characteristics of such private social networks.

Discuss the online employment market, including its participants and benefits.

Review the social commerce activities and their relationship with e-entertainment and gaming.

Describe social gaming and gamification.

Define crowdsourcing and crowdfunding and describe their use in social commerce.

Describe social collaboration and its benefits. Also comment on the future of social commerce.

Efraim Turban, Judy Whiteside, David King, Jon Outland

EC Supportive Services

Frontmatter

9. Marketing and Advertising in E-Commerce

Abstract

Upon completion of this chapter, you will be able to:

Describe factors that influence online consumer behavior.

Explain how consumer behavior can be analyzed for creating personalized services.

Understand consumer market research in e-commerce.

Describe the objectives and characteristics of Web advertising.

Describe the major advertising methods used on the Web.

Learn mobile marketing concepts and techniques.

Describe various online advertising strategies and types of promotions.

Understand some implementation issues.

Efraim Turban, Judy Whiteside, David King, Jon Outland

10. E-Commerce Security and Fraud Issues and Protections

Abstract

Upon completion of this chapter, you will be able to:

Understand the importance and scope of security of information systems for EC.

Describe the major concepts and terminology of EC security.

Understand about the major EC security threats, vulnerabilities, and technical attacks.

Understand Internet fraud, phishing, and spam.

Describe the information assurance security principles.

Describe the major technologies for protection of EC networks, including access control.

Describe various types of controls and special defense mechanisms.

Describe consumer and seller protection from fraud.

Discuss enterprisewide implementation issues for EC security.

10.

Understand why it is so difficult to stop computer crimes.

11.

Discuss the future of EC.

Efraim Turban, Judy Whiteside, David King, Jon Outland

11. Electronic Commerce Payment Systems and Order Fulfillment

Abstract

Upon completion of this chapter, you will be able to:

Describe cross-border EC and the issues that arise in EC payments and fulfillment.

Describe the major changes in retail and their impacts on EC payments.

Discuss the different payment cards used online and processing methods.

Discuss the different categories and potential uses of smart cards.

Describe the issues with and solutions to online micropayments.

Understand PayPal and third-party payment gateways.

Understand the major types and methods of mobile payments.

Describe the differences and key characteristics of digital and virtual currencies.

Define EC order fulfillment and describe the EC order fulfillment process.

10.

Describe the major problems of EC order fulfillment.

11.

Describe various solutions to EC order fulfillment problems.

Efraim Turban, Judy Whiteside, David King, Jon Outland

E-Commerce Strategy and Implementation

Frontmatter

12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation

Abstract

Upon completion of this chapter, you will be able to:

Describe the need for justifying EC investments.

Evaluate the issues involved in global EC.

Describe the reasons for success and failure of EC.

Describe how small and medium-sized businesses can use EC.

Understand the foundations for ethical issues in EC.

Describe intellectual property law and understand its adjudication.

Explain privacy and free speech issues and their challenges.

Describe the future of e-commerce.

Efraim Turban, Judy Whiteside, David King, Jon Outland

Backmatter

Titel: Introduction to Electronic Commerce and Social Commerce
verfasst von: Efraim Turban
Judy Whiteside
David King
Jon Outland
Verlag: Springer International Publishing
Electronic ISBN: 978-3-319-50091-1
Print ISBN: 978-3-319-50090-4
DOI: https://doi.org/10.1007/978-3-319-50091-1