Skip to main content

2004 | OriginalPaper | Buchkapitel

Global Versus Multidomestic: Culture’s Consequences on Innovation

verfasst von : Brent B. Allred, K. Scott Swan

Erschienen in: Management International Review

Verlag: Gabler Verlag

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

This study examines the relationship of national culture to firm innovation, moderated by the type of industry in which the firm competes.Hypotheses are developed and tested using data from 536 companies across ten countries competing in four global and four multidomestic industries.

Metadaten
Titel
Global Versus Multidomestic: Culture’s Consequences on Innovation
verfasst von
Brent B. Allred
K. Scott Swan
Copyright-Jahr
2004
Verlag
Gabler Verlag
DOI
https://doi.org/10.1007/978-3-322-90999-2_5

Premium Partner