Anzeige
Erschienen in:
2010 | OriginalPaper | Buchkapitel
The Role of Soft Information in Trust Building: Evidence from Online Social Lending
verfasst von : Stefanie Pötzsch, Rainer Böhme
Erschienen in: Trust and Trustworthy Computing
Verlag: Springer Berlin Heidelberg
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
We analyze empirical data of Germany’s largest online social lending platform
Smava.de
to exemplarily study the contribution of unstructured, ambiguous, or unverified information to trust building in online communities. After controlling for the influence of hard information, we find that textual statements that appeal to social behavior actually affect trust building. However, the evidence is less clear for voluntarily disclosed personal data. Lenders generally seem to give more weight to hard information so that disclosing personal data promises little benefit while potentially exposing borrowers to privacy risks.