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2014 | Buch

Social Interaction, Globalization and Computer-Aided Analysis

A Practical Guide to Developing Social Simulation

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Über dieses Buch

Tackling globalization is a great challenge – it is both extremely beneficial and essentially problematic.

This comprehensive, multidisciplinary study confronts this ambivalence through the use of computer simulation. It discusses the findings of social interaction and social simulation through the use of understandable global examples. Readers can use this book as a tool to outline significant aspects of intercultural simulation and highlight the issues that need to be considered in the reader’s analysis.

The author leads the reader via sequential narration from a colloquial description of intercultural situations to final simulation prototypes; each step is accompanied by descriptive comments and program code. Social Interaction, Globalization and Computer-aided Analysis shows the reader how to acquire intercultural data from seemingly inconceivable information sources.

Researchers and software developers engaged in interdisciplinary research projects in the field of Human-Computer Interaction will find this book to be a useful companion in their work.

Alexander Osherenko is the founder of the start-up company Socioware Development, which implements psychologically-, sociologically- and culturally-aware software that scrutinizes information based on the findings of the cognitive sciences. Solutions created by Socioware Development can be implemented across a vast spectrum of industries, including car manufacturing, insurance and banking, Internet search engines and e-retailers.

Inhaltsverzeichnis

Frontmatter

Multidisciplinary Part

Frontmatter
Chapter 1. Introduction
Abstract
Discovering new things, recovering unknown, adventures, ingenuity—these are the things that engage the humankind for ages. Assuming unexpected under seemingly known subjects, the mankind spends significant amounts of intellectual energy to advance to new scientific horizons. Even tiny things such as atoms or molecules are inspected and their observation uncovers an astonishing picture of the invisible world that was not tangible so far.
Has intercultural communication such an invisible world? Indeed, the seeming simplicity is only illusive and the truth is not evident. In fact, intercultural communication is not trivial and many things have to be questioned.
This chapter discusses motivation of this book and presents examples and challenges of globalization that are worth consideration in social simulation. It introduces necessary definitions and describes a methodology behind the proposed approach to intercultural simulation.
Alexander Osherenko
Chapter 2. Related Work on Social Interaction and Social Simulation
Abstract
This chapter gives an overview of existing approaches in social interaction and social simulation from the perspective of such sciences as cognitive sciences or communication studies. It distinguishes different elements of processing and summarizes the shortcomings of previous approaches what inspires readers to diving deeper in the book.
Alexander Osherenko
Chapter 3. Scenarios of Social Interaction
Abstract
By now, we collected a huge amount of specific information, a smorgasbord of interesting facts, thousands of peculiarities to pay attention to and many things to consider. Now we want to integrate them in a simulation system.
For this purpose, this chapter describes examples of social interaction that will be studied in the following chapters. It discusses typical social interaction in the context of globalization, for instance, apology, trust, harmony/sympathy. It elaborates on communication in different cultures such as controversial communication of interactants of the same or different cultures.
Alexander Osherenko

Developmental Part

Frontmatter
Chapter 4. Acquisition of Intercultural Data
Abstract
Commonly, computer systems rely on data, in the proposed approach on intercultural data. This chapter shows numerical approaches to deducing intercultural data using emotional-, personality- and culture-related information. Additional information is acquired from colloquial information about a particular culture, for example, information about its traditions, rites and rituals.
Alexander Osherenko
Chapter 5. Framework for Data Processing
Abstract
Until now, this book formed a basis for an approach to building intercultural social simulation: it described the purposes of this book and what approaches exist. Different scenarios of social interaction social simulation were introduced. Data that can be used in intercultural experiments was discussed. However, something is still missing, namely a robust framework that relies on these findings and implements flexible prototypes of social systems. Such framework would, for example, compose social systems that realize required simulation behavior and tackle shortcomings of existing approaches. This chapter describes the framework for statistical processing and prototyping, SocioFramework. Moreover, it presents additional findings focusing on intercultural processing.
Alexander Osherenko
Chapter 6. Prototypes of Social Simulation
Abstract
This chapter continues the description of SocioFramework from Chap. 5 with discussion how SocioFramework composes prototypes of social systems and how implementations of necessary modeling dimensions are realized. Moreover, it presents programmatic templates of the proposed prototypes and goes into a discussion of software execution issues such as the runtime behavior.
Alexander Osherenko
Chapter 7. Evaluation of the Prototyping Approach
Abstract
This chapter reconsiders scenarios from Chap. 3 and presents an approach to their evaluation based on scenarios’ algorithms and interaction behaviors.
Alexander Osherenko
Chapter 8. Conclusion
Abstract
This chapter presents theoretical, application-related and practical contributions of this book and answers research questions. Moreover, it resolves drawbacks of processing and highlights future work in intercultural social interaction.
Alexander Osherenko
Backmatter
Metadaten
Titel
Social Interaction, Globalization and Computer-Aided Analysis
verfasst von
Alexander Osherenko
Copyright-Jahr
2014
Verlag
Springer London
Electronic ISBN
978-1-4471-6260-5
Print ISBN
978-1-4471-6259-9
DOI
https://doi.org/10.1007/978-1-4471-6260-5

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