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Erschienen in:
Buchtitelbild

2019 | OriginalPaper | Buchkapitel

1. Introduction

verfasst von : Massimiliano Bonacchi, Paolo Perego

Erschienen in: Customer Accounting

Verlag: Springer International Publishing

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Abstract

In recent years, firms in all industries have witnessed a period of transformative developments that emphasize the central role of customers in creating and sustain value. In this chapter, we introduce the concept of customer-centricity as the key strategic orientation that several companies currently strive for to remain competitive in such a fast-evolving business landscape. Next, we motivate the rationale behind this book by pointing at a relatively unexplored area in accounting research focused on measurement and management of customer performance broadly labeled as ‘customer accounting’. We further explain the Organizational Architecture as overarching conceptual framework that guides the contents of the book’s chapters. An outline of this book concludes this chapter.

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Nächstes Kapitel Customer Analytics: Definitions, Measurement and Models
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Metadaten
Titel
Introduction
verfasst von
Massimiliano Bonacchi
Paolo Perego
Copyright-Jahr
2019
Buch
Customer Accounting

Print ISBN: 978-3-030-01970-9

Electronic ISBN: 978-3-030-01971-6

Copyright-Jahr: 2019

DOI
https://doi.org/10.1007/978-3-030-01971-6_1