Towards the Development of a ‘User-Experience’ Technology Adoption Model for the Interactive Mobile Technology

Traditional Human-Computer Interaction (HCI) studies on interactive products are mostly instrumental in nature, focusing on usability issues when performing tasks in a work environment. This stream of research is frequently criticized for its narrow focus. More recently, the field of HCI is embracing a new concept called ‘user experience’ (UX) which consists of 3 facets: (1) beyond instrumental; (2) emotion and affect; and (3) the experiential to address its criticism. UX is acclaimed to be the ‘thing’ that can capture the full variety and the emerging aspects of technology use. In similar situation like traditional HCI studies, traditional technology adoption studies are also criticized as being overly cognitive-oriented with little consideration for affective factors and emotional experiences of the individuals. Applying the concept of UX to traditional technology adoption model, this paper synthesizes these two streams of research to propose a ‘user experience’-based technology adoption model for the interactive mobile technology.