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Erschienen in:
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2015 | OriginalPaper | Buchkapitel

Conceptualising and Exploring User Activities in Social Media

verfasst von : Marcel Rosenberger, Tobias Lehmkuhl, Reinhard Jung

Erschienen in: Open and Big Data Management and Innovation

Verlag: Springer International Publishing

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Abstract

A growing number of companies are recognising the benefits of using social media in customer relationship management. At the same time, the consumers’ expectations are rising: short response times, individual communication, real interaction with humans, and participation. It is a challenge to observe the many different user activities on many different social media sites. The aim is to reduce the complexity of integrating multiple social media sites with enterprise systems. Therefore, a conceptualisation of user activities in social media is presented. A user activity is a cross-over of an action invoked on an object and a user who acts in a certain context. The 40 user activity types are compared with actual features of ten social media sites. We find out that a substantial share of them can be integrated technically using the social media site’s Application Programming Interfaces (APIs).

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Vorheriges Kapitel Understanding the Adoption of Mobile Internet in the Saudi Arabian Context: Results from a Descriptive Analysis
Nächstes Kapitel Understanding the Determinants of Privacy-ABC Technologies Adoption by Service Providers
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Metadaten
Titel
Conceptualising and Exploring User Activities in Social Media
verfasst von
Marcel Rosenberger
Tobias Lehmkuhl
Reinhard Jung
Copyright-Jahr
2015
Buch
Open and Big Data Management and Innovation

Print ISBN: 978-3-319-25012-0

Electronic ISBN: 978-3-319-25013-7

Copyright-Jahr: 2015

DOI
https://doi.org/10.1007/978-3-319-25013-7_9

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