nach oben

Erschienen in:

2019 | OriginalPaper | Buchkapitel

11. Towards the Implementation of Digital Through Wifi and IoT in Wine Tourism: Perspectives from Professionals of Wine and Tourism

verfasst von : Jean-Éric Pelet, Marieshka Barton, Claude Chapuis

Erschienen in: Management and Marketing of Wine Tourism Business

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

This research intends to fill the gap on holistic customer experiences in the offline and online retail environments helping understand the developing omni channel business environment, through the lens of smart tourism. Smart wine-tourism consists in using digital technologies such as Wifi and IoT to target nearby wine tourists and invite them to enjoy a wine experience while they visit rural areas. To compensate for these gaps, we have conceptualized customer experiences in offline and online retail environments through a literature review. Twenty semi-direct interviews were conducted using an interview guide and analyzed thanks to manual coding. Findings and analysis from winery and wine tourism professionals as well as wine consumer opinions on digital connectivity are presented. The research results provide insight into the different aspects of what a holistic online and offline customer experience means. The results highlight the importance of providing Internet access, thanks to Wifi terminals and IoT along the roads in touristic areas, to facilitate winery visits and or other touristic activities. Wifi could provide the digital infrastructure necessary for businesses to target tourists through location-based systems (LBS) and push notifications. This research is limited to the Sonoma County, California wine tourism destinations. It uses coding rather than analytical tools enabling frequencies of occurrence in a more systematic manner to be discovered. It is wine oriented and feedback from other professionals of the food industry would be valuable.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel Evaluating UberVINO as an e-Intermediary in the Wine Tourism Industry: Findings from Adelaide

Nächstes Kapitel Exploring Blue Ocean Innovation in the Wine Industry

Nur mit Berechtigung zugänglich

Allsop, D. T., Bassett, B. R., & Hoskins, J. A. (2007). Word of mouth: Principles and applications. Journal of Advertising Research,47(2), 398–411.CrossRef

Al Mashagba, F. F., Al Mashagba, E. F., & Nassar, M. O. (2013). Exploring technological factors affecting the adoption of M-commerce in Jordan. Australian Journal of Basic and Applied Sciences,7(6), 395–400.

Arsel, Z. (2017). Asking questions with reflexive focus: A tutorial on designing and conducting interviews. Journal of Consumer Research, ucx096. https://doi.org/10.1093/jcr/ucx096.

Bernot, K. (2017). You’ve got booze: Alcohol delivery services aim to make ordering a six-pack as easy as ordering a pizza. But what price do you pay for convenience? Published October 18, 2017. Retrieved from http://draftmag.com/beer-on-demand-alcohol-delivery-services/.

Berry, L. L., Carbone, L. P., & Haeckel, S. H. (2002). Managing the total customer experience. MIT Sloan Management Review,43(3), 85.

Boes, K., Buhalis, D., & Inversini, A. (2015). Conceptualising smart tourism destination dimensions. In Information and communication technologies in tourism (pp. 391–403). Cham: Springer.

Bruns, A. (2008). Blogs, Wikipedia, second life, and beyond: From production to produsage. Bern: Peter Lang.

Buhalis, D., & Amaranggana, A. (2015). Smart tourism destinations enhancing tourism experience through personalisation of services. In Information and communication technologies in tourism (pp. 377–389). Cham: Springer.

Chapuis, C. (2017a). The advertising of Burgundy wine since the beginning of viticulture. In 10th Academy of Wine Business Research Conference, Rohnert Park, CA, July 26–28.

Chapuis, C. (2017b). Burgundy’s vineyards during World War 1. In 10th Academy of Wine Business Research Conference, Rohnert Park, CA, July 26–28.

Criteo. (2015). State of mobile commerce. Retrieved from http://www.criteo.com/resources/mobile-commerce-q1-2015/.

Croce, E., & Perri, G. (2017). Tourists on the food and wine trail: Who are they? Food and wine tourism, 2nd edition: Integrating food, travel and terroir. Wallingford: CABI.

Cyr, D., Head, M., & Ivanov, A. (2006). Design aesthetics leading to m-loyalty in mobile commerce. Information & Management,43(8), 950–963.CrossRef

Del Chiappa, G., & Baggio, R. (2015). Knowledge transfer in smart tourism destinations: Analyzing the effects of a network structure. Journal of Destination Marketing & Management,4(3), 145–150.CrossRef

Di Pietro, L., Di Virgilio, F., & Pantano, E. (2012). Social network for the choice of tourist destination: Attitude and behavioural intention. Journal of Hospitality and Tourism Technology,3(1), 60–76.CrossRef

Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2017). Social media: Communication strategies, engagement and future research directions. International Journal of Wine Business Research,29(1), 2–19. https://doi.org/10.1108/IJWBR-04-2016-0013.CrossRef

Ferreira, S. L. A., & Hunter, C. A. (2017). Wine tourism development in South Africa: A geographical analysis. Tourism Geographies,5(19), 676–698.CrossRef

Fotis, J., Buhalis, D., & Rossides, N. (2012). Social media use and impact during the holiday travel planning process. In M. Fuchs, F. Ricci, & L. Cantoni (Eds.), Information and communication technologies in tourism 2012 (pp. 13–24). Vienna: Springer-Verlag.CrossRef

Gazley, A., Hunt, A., & McLaren, L. (2015). The effects of location-based-services on consumer purchase intention at point of purchase. European Journal of Marketing,49(9/10), 1686–1708.CrossRef

Gilmore, J. H., & Pine, B. J., II. (2002). Customer experience places: The new offering frontier. Strategy & Leadership,30(4), 4–11.CrossRef

Global Web Index. (2017). Digital vs. traditional media consumption, insight report summary | Q1 2017. Global Trends in Media Consumption. Published October 24, 2017. Retrieved from the Internet October 21, 2017 at www.GlobalWebIndex.net.

Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015). Smart tourism: Foundations and developments. Electronic Markets,25(3), 179–188.CrossRef

Holmes, A., Byrne, A., & Rowley, J. (2013). Mobile shopping behaviour: Insights into attitudes, shopping process involvement and location. International Journal of Retail & Distribution Management,42(1), 25–39.CrossRef

Jennings, G. R. (2005). Interviewing: A focus on qualitative techniques. In B. W. Ritchie, P. Burns, & C. Palmer (Eds.), Tourism research methods: Integrating theory with practice (pp. 99–118). Chapter 9. https://doi.org/10.1079/9780851999968.0099.

Johnston, R., & Kong, X. (2011). The customer experience: A road‐map for improvement. Managing Service Quality: An International Journal, 21(1), 5–24.

Kaur, H., & Soch, H. (2013). Mediating roles of commitment and corporate image in the formation of customer loyalty. Journal of Indian Business Research,5(1), 33–51.CrossRef

Kaynar, O., & Amichai-Hamburger, Y. (2008). The effects of need for cognition on Internet use revisited. Computers in Human Behavior,24(2), 361–371.CrossRef

Koo, C., Ricci, F., Cobanoglu, C., & Okumus, F. (2017). Special issue on smart, connected hospitality and tourism. Information Systems Frontiers,19(4), 699–703.CrossRef

Lee, S. H. (2009). How do online reviews affect purchasing intention? African Journal of Business Management, 3(10), 576.

Luo, X., Li, H., Zhang, J., & Shim, J. P. (2010). Examining multi-dimensional trust and multi-faceted risk in initial acceptance of emerging technologies: An empirical study of mobile banking services. Decision Support Systems,49(2), 222–234.CrossRef

Mack, C. (2014). The 2014 mobile e-commerce strategy playbook. http://resources.mobify.com/2014-mobile-e-commerce-strategy-playbook.html. Accessed October 28, 2017.

McKinsey, (2017). The road to 2020 and beyond: What’s driving the global automotive industry? Advanced Industries. Published 2017. Retrieved May 11, 2017, from https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/the-road-to-2020-and-beyond-whats-driving-the-global-automotive-industry.

Meyer, C., & Schwager, A. (2007, February). Understanding customer experience. Harvard Business Review, 85(2), 116–126, 157.

Myers, M. D. (1997). Qualitative research in information systems. Management Information Systems Quarterly,21(2), 241–242.CrossRef

Nassuora, A. B. (2013). Understanding factors affecting the adoption of m-commerce by consumers. Journal of Applied Sciences,13(6), 913.CrossRef

Neirotti, P., De Marco, A., Cagliano, A. C., Mangano, G., & Scorrano, F. (2014). Current trends in smart city initiatives: Some stylised facts. Cities,38, 25–36.CrossRef

Niezgoda, A. (2013). Prosumers in the tourism market: The characteristics and determinants of their behaviour. The Poznan University of Economics Review, 13(4), 130–141.

Okazaki, E. (2008). A community-based tourism model: Its conception and use. Journal of Sustainable Tourism, 16(5), 511.

Ott, M., Choi, Y., Cardie, C., & Hancock, J. T. (2011). Finding deceptive opinion spam by any stretch of the imagination. In Proceedings of the 49th Annual Meeting of the Association for Computational Linguistics (pp. 309–319).

Pavlou, P. A., & Dimoka, A. (2006). The nature and role of feedback text comments in online marketplaces: Implications for trust building, price premiums, and seller differentiation. Information Systems Research,17(4), 392–414.CrossRef

Pelet, J.-É., Lecat, B., Khan, J., Rundle-Thiele, S., Wegmann, A.-L., Lee, L. W., et al. (2017a). Don’t believe the hype: A grounded exploratory six country wine purchasing study. Journal of Wine Research,28(2), 91–104.CrossRef

Pelet, J.-É., Khan, J., Cowart, K. (2017b). Location-based services effect on online purchase intention. In 2017 Association for Consumer Research North American Conference, San Diego, CA, October 26–29.

Pelet, J.-É., Lecat, B., Khan, J., Rundle-Thiele, S., Wegmann, A.-L., Lee, L. W., et al. (2017c). Winery website loyalty: The role of sales promotion and service attributes. International Journal of Wine and Business Research,30, 2.

Pine, B. J., II, & Gilmore, J. H. (1999). The experience economy: Work is theatre & every business is a stage. Boston, MA: Harvard Business Review Press.

Prahalad, C. K., & Ramaswamy, V. (2004). The future of competition—Co-creating unique value with customers. Boston: Harvard Business School Press.

Riguccio, L., Tomaselli, G., Carullo, L., Verde, D., & Russo, P. (2017). Identifying areas suitable for wine tourism through the use of multi-criteria and geographic information system: The method and its application in the countryside around Mount Etna (Sicily). Journal of Agricultural Engineering,48(2), 88–98. https://doi.org/10.4081/jae.2017.624.CrossRef

Schamel, G. H. (2017). Wine and culinary tourism: Preferences of experiential consumers. Bio Web Conferences, 9(10), 03021.

Shankar, V., Venkatesh, A., Hofacker, C., & Naik, P. (2010). Mobile marketing in the retailing environment: Current insights and future research avenues. Journal of Interactive Marketing,24(2), 111–120.CrossRef

Shaw, C., & Ivens, J. (Eds.). (2002). Building great customer experiences. Basingstoke: Palgrave Macmillan.

Shin, D.-H. (2010). The effects of trust, security and privacy in social networking: A security-based approach to understand the pattern of adoption. Interacting with Computers, 22(5), 428–438.

Statista. (2017). Number of mobile phone users worldwide from 2013 to 2019 (in billions). Available at https://www.statista.com/statistics/274774/forecast-of-mobile-phone-users-worldwide/. Accessed May 11, 2017.

Strauss, A., & Corbin, J. (1998). Basics of qualitative research techniques. London: Sage.

Tedeschi, B. (1999, October 25). Consumer products and firms are being reviewed on more web sites, some featuring comments from anyone with an opinion. New York Times. New York.

Thach, L., & Eyler, R. (2017). Will wildfires leave lasting economic scars on California’s vital wine Country? Published October 30, 2017, at https://theconversation.com/will-wildfires-leave-lasting-economic-scars-on-californias-vital-wine-country-86174. Retrieved May 11, 2017.

Thach, L., Lease, T., & Barton, M. (2016). Exploring the impact of social media practices on wine sales in US wineries. Journal of Direct Data and Digital Marketing Practice,17(4), 272–283.CrossRef

Tribe, J., & Mkono, M. (2017). Not such smart tourism? The concept of e-lienation. Annals of Tourism Research,66, 105–115.CrossRef

Tubaro, P., Casilli, A. A., & Sarabi, Y. (2012). Réseaux sociaux: Vers la fin de la vie privée? Paris: CIGREF Foundation.

Verhoef, P., Lemon, K., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L. (2009). Customer experience creation: Determinants, dynamics and management strategies. Journal of Retailing,85(1), 31–41.CrossRef

Voss, C. A. (2003). Rethinking paradigms of service—Service in a virtual environment. International Journal of Operations & Production Management,23(1), 88–104.CrossRef

Zhou, T. (2011). Examining the critical success factors of mobile website adoption. Online Information Review,35(4), 636–652.CrossRef

Titel: Towards the Implementation of Digital Through Wifi and IoT in Wine Tourism: Perspectives from Professionals of Wine and Tourism
verfasst von: Jean-Éric Pelet
Marieshka Barton
Claude Chapuis
Verlag: Springer International Publishing
Buch: Management and Marketing of Wine Tourism Business
Print ISBN: 978-3-319-75461-1

Electronic ISBN: 978-3-319-75462-8

Copyright-Jahr: 2019
DOI: https://doi.org/10.1007/978-3-319-75462-8_11

Springer Professional

Abstract

Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Wirtschaft"

Premium Partner