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Erschienen in:
2010 | OriginalPaper | Buchkapitel
An Intelligent Virtual Agent to Increase Involvement in Financial Services
verfasst von : Tibor Bosse, Ghazanfar F. Siddiqui, Jan Treur
Erschienen in: Intelligent Virtual Agents
Verlag: Springer Berlin Heidelberg
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In order to enhance user involvement in financial services, this paper proposes to combine the idea of adaptive personalisation with intelligent virtual agents. To this end, a computational model for human decision making in financial context is incorporated within an intelligent virtual agent. To test whether the agent enhances user involvement, a web application has been developed, in which users have to make a number of investment decisions. This application has been evaluated in an experiment for a number of participants interacting with the system and afterwards providing their judgement by means of a questionnaire. The preliminary results indicate that the virtual agent can show appropriate emotional expressions related to states like happiness, greed and fear, and has high potential to enhance user involvement.