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Journal of Business Ethics
Erschienen in: Journal of Business Ethics 1/2021

15.06.2020 | Original Paper

Responsible Leadership and Reputation Management During a Crisis: The Cases of Delta and United Airlines

verfasst von: Tulika M. Varma

Erschienen in: Journal of Business Ethics | Ausgabe 1/2021

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Abstract

This study argues that actions taken during a crisis within the responsibility compass impacts reputation. The lens of responsible leadership was chosen from among the different foci of leadership scholarship because of its emphasis on relational and ethical dimensions. The focus of this study was the actions undertaken by the CEOs of United and Delta Airlines after the forceful removal of the passengers and its influence on the reputation capital as measured by the changes in the respective share prices of the airlines. The overarching question was whether there was clear statistical evidence that linked the actions undertaken as part of the crisis management efforts and the reputation of the airlines. Findings from this study suggest that actions taken as part of responsible leadership compass explained the variations in the share prices. In the case of United Airlines almost 70% of the variations in the share prices could be explained by responsible leadership, whereas in the case Delta airlines only 50.6% of the variations in the share value could be predicted based on the role of leadership in crisis management.
Vorheriger Artikel A Nozickian Case for Compulsory Employment Injury Insurance: The Example of Sweatshops
Nächster Artikel Valuation Effect of Emotionality in Corporate Philanthropy

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Metadaten
Titel
Responsible Leadership and Reputation Management During a Crisis: The Cases of Delta and United Airlines
verfasst von
Tulika M. Varma
Publikationsdatum
15.06.2020
Verlag
Springer Netherlands
Erschienen in
Journal of Business Ethics / Ausgabe 1/2021
Print ISSN: 0167-4544
Elektronische ISSN: 1573-0697
DOI
https://doi.org/10.1007/s10551-020-04554-w

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