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Erschienen in: Information Systems Frontiers 2/2012

01.04.2012

The impact of information security failure on customer behaviors: A study on a large-scale hacking incident on the internet

verfasst von: MinJae Lee, JinKyu Lee

Erschienen in: Information Systems Frontiers | Ausgabe 2/2012

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Abstract

This research examines the responses of online customers to a publicized information security incident and develops a model of retreative behaviors triggered by such a security incident. The model is empirically tested using survey data from 192 users of a recently compromised website. The results of the data analyses suggest that an information security incident can cause a measurable negative impact on customer behaviors, although the impact seems to be largely limited to that particular website. The tested model of retreative behaviors indicates that perceived damage and availability of alternative shopping sources can significantly increase retreative behaviors of victimized customers, while perceived relative usefulness and ease-of-use of the website show limited effects in reducing such behaviors.

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Fußnoten
1
www.​auction.​co.​kr: A subsidiary of e-bay since 2001. For more information about major Internet shopping sites in Korean, refer to http://​www.​redherring.​com/​Home/​17139
 
4
In this paper, an alternative vendor can be any online or offline store where an Auction customer can acquire an equivalent level of services/products. This is different from an alternative decision option (e.g., decision to do nothing, stay with Auction but provide false info, switch to another online vendor, go offline)
 
5
The sum of all outcome probabilities in a decision option may not be one. Refer to Tversky and Kahneman (1992) for more details about assumptions and model specifications in different decision theories.
 
9
Portal (Naver), social network (CyWorld), shopping mall (Auction, GMarket, InterPark), webmail (Gmail, Hotmail) sites
 
10
Odd vs. even number cases when the entire responses from Auction members are listed in the response order.
 
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Metadaten
Titel
The impact of information security failure on customer behaviors: A study on a large-scale hacking incident on the internet
verfasst von
MinJae Lee
JinKyu Lee
Publikationsdatum
01.04.2012
Verlag
Springer US
Erschienen in
Information Systems Frontiers / Ausgabe 2/2012
Print ISSN: 1387-3326
Elektronische ISSN: 1572-9419
DOI
https://doi.org/10.1007/s10796-010-9253-1

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