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Erschienen in: Information Systems Frontiers 4/2017

09.03.2016

A viability theory for digital businesses: Exploring the evolutionary changes of revenue mechanisms to support managerial decisions

verfasst von: Michaela Sprenger, Tobias Mettler, Robert Winter

Erschienen in: Information Systems Frontiers | Ausgabe 4/2017

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Abstract

The ongoing integration of Information Technology (IT) into various areas of our lives has led to a plethora of digital products and services. To survive competition in the long run, these offerings not only have to keep up with constant technological developments, but also have to adapt from a business point of view. Managers of these digital businesses have to especially focus on the design and evolution of their business’ revenue mechanisms to ensure the viability of their offerings. The related decisions are not trivial, as managers have to be aware of the relevant contextual factors and have to react quickly to changes in the environment. This paper proposes a viability theory for digital businesses described by 17 propositions that may guide managers in the design of revenue mechanisms and thereby support the evolution as well as the viability of a digital business.

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Metadaten
Titel
A viability theory for digital businesses: Exploring the evolutionary changes of revenue mechanisms to support managerial decisions
verfasst von
Michaela Sprenger
Tobias Mettler
Robert Winter
Publikationsdatum
09.03.2016
Verlag
Springer US
Erschienen in
Information Systems Frontiers / Ausgabe 4/2017
Print ISSN: 1387-3326
Elektronische ISSN: 1572-9419
DOI
https://doi.org/10.1007/s10796-016-9638-x

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