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Information Systems Frontiers

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01.12.2017

Privacy and Personalization in Continued Usage Intention of Mobile Banking: An Integrative Perspective

verfasst von: Mousa Albashrawi, Luvai Motiwalla

Erschienen in: Information Systems Frontiers | Ausgabe 5/2019

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Abstract

Over the last decade, bank industry has made a significant investment on mobile banking (MB) as an innovative tool with an expectation that MB services increase customer satisfaction. While the focus has been increasingly on MB adoption, banking research shows more value is generated with frequent and continued usage of MB services, an area that has been given little attention. This study integrates privacy and personalization into TAM theoretical model to address this gap. SEM analysis of a sample of 486 MB customers from a US local bank reveals that perceived usefulness and perceived ease of use are significant predictors of satisfaction, while satisfaction can determine continued usage intention of MB. However, the interaction effect shows statistical significance for privacy, but not for personalization. Limitations and implications for academia and industry are discussed.

Vorheriger Artikel Don’t Disturb Me! Understanding the Impact of Interruptions on Knowledge Work: an Exploratory Neuroimaging Study

Nächster Artikel Examining Consumers’ Behavioral Intention in O2O Commerce from a Relational Perspective: an Exploratory Study

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Titel: Privacy and Personalization in Continued Usage Intention of Mobile Banking: An Integrative Perspective
verfasst von: Mousa Albashrawi
Luvai Motiwalla
Publikationsdatum: 01.12.2017
Verlag: Springer US
Erschienen in: Information Systems Frontiers / Ausgabe 5/2019
Print ISSN: 1387-3326
Elektronische ISSN: 1572-9419
DOI: https://doi.org/10.1007/s10796-017-9814-7

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