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Journal of Business and Psychology

Erschienen in:

01.09.2013

Reactions to Recruitment Web Sites: Visual and Verbal Attention, Attraction, and Intentions to Pursue Employment

verfasst von: David G. Allen, Jonathan E. Biggane, Mitzi Pitts, Robert Otondo, James Van Scotter

Erschienen in: Journal of Business and Psychology | Ausgabe 3/2013

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Abstract

Purpose

We investigate job seeker visual and verbal attention, and perceptions regarding company web sites in the applicant generation phase of recruitment.

Design/Methodology/Approach

We report three studies using varied methodological approaches including eye-tracking, verbal protocol analysis (VPA), and survey data.

Findings

Eye-tracking results suggest Web-based job seekers focus visual attention on information containing hyperlinks and on text more than graphic images or navigation tools. VPA suggests Web-based job seekers focus verbal attention on content more than design, especially job opening information. Survey results suggest content, design, and communication features are all related to applicant attraction. Design explains the most incremental variance in web site evaluation, while perceptions of communication features explain the most incremental variance in attitude toward the organization and intentions to pursue employment.

Implications

We provide multi-method evidence concerning features that attract applicant visual and verbal attention, and influence attraction and intentions to pursue employment. The findings also provide practical implications for designing recruitment web sites.

Originality/Value

We report three methodologically distinct perspectives on an important and timely issue: Web-based recruitment. We are aware of no other psychomotor eye-tracking studies in the recruitment literature, and only one other VPA. Combining multiple methods in this way provides unique perspective.

Vorheriger Artikel Successfully Combining Meta-analysis and Structural Equation Modeling: Recommendations and Strategies

Nächster Artikel The Moderating Effect of Machiavellianism on the Psychological Contract Breach–Organizational Identification/Disidentification Relationships

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Portions of this data set have been previously published (Allen et al., 2007 ; Goldberg & Allen, 2008 ). The current study is far more comprehensive, incorporating significant relationships from previous research plus 11 new and unique explanatory constructs.

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Titel: Reactions to Recruitment Web Sites: Visual and Verbal Attention, Attraction, and Intentions to Pursue Employment
verfasst von: David G. Allen
Jonathan E. Biggane
Mitzi Pitts
Robert Otondo
James Van Scotter
Publikationsdatum: 01.09.2013
Verlag: Springer US
Erschienen in: Journal of Business and Psychology / Ausgabe 3/2013
Print ISSN: 0889-3268
Elektronische ISSN: 1573-353X
DOI: https://doi.org/10.1007/s10869-012-9281-6

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