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Service Business
Erschienen in: Service Business 4/2008

01.11.2008 | Original Paper

ASP effects in the small-sized enterprise: the case of the Bizmeka service from Korea Telecom

verfasst von: Hwanyoung Kim, Sunran Jeon, Jongheon Kim

Erschienen in: Service Business | Ausgabe 4/2008

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Abstract

An application service provider (ASP) is a business model providing information technology (IT)-enabled solutions to customers over the Internet. Utilizing an ASP model, small and medium-sized enterprises (SMEs) can acquire affordable IT solutions. Korea Telecom (KT), a leading IT company in Korea, provides an ASP service called Bizmeka to SMEs. In this study, we identify factors influencing the perceived benefits of Bizmeka usage. We also examine the relationship between the perceived benefits of Bizmeka usage and customer satisfaction. Based on the results of our survey, we found the following factors to be important in determining customer satisfaction with ASPs: cost and time impact, maintenance impact, and security risks.
Vorheriger Artikel Successful implementation of ERP systems in small businesses: a case study in Korea
Nächster Artikel eBusiness applications in SMEs of Italian industrial districts: the textile and wood/furniture cases

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Metadaten
Titel
ASP effects in the small-sized enterprise: the case of the Bizmeka service from Korea Telecom
verfasst von
Hwanyoung Kim
Sunran Jeon
Jongheon Kim
Publikationsdatum
01.11.2008
Verlag
Springer-Verlag
Erschienen in
Service Business / Ausgabe 4/2008
Print ISSN: 1862-8516
Elektronische ISSN: 1862-8508
DOI
https://doi.org/10.1007/s11628-008-0044-4

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