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31.10.2017 | Empirical article

A study of the relationships among sensory experience, emotion, and buying behavior in coffeehouse chains

verfasst von: Hsi-Tien Chen, Yun-Tsan Lin

Erschienen in: Service Business | Ausgabe 3/2018

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Abstract

Studies that simultaneously explore the effects of sensory experience on consumer emotions and behavior are rare. This paper builds a model of buying behavior based on sensory experience, 570 valid questionnaires were obtained from coffeehouse customers. Using structural equation modeling and multiple regression analysis, this paper validates the concept model and verifies that sensory experience is a significant antecedent to buying behavior. This study indicates that certain sensory experiences significantly influence emotion. Emotion also plays a mediating role in the relationship between sensory experience and behavioral intentions. The findings are theoretically and practically profound as they address the relationships among sensory experience, consumer emotions, behavioral intentions, and buying behavior, as well as explore how the five senses affect emotions and buying behavior. This paper concludes by indicating managerial implications and research limitations.

Vorheriger Artikel Collaborative workplaces for innovation in service companies: barriers and enablers for supporting new ways of working

Nächster Artikel Impact of operational innovations on customer loyalty in the healthcare sector

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Titel: A study of the relationships among sensory experience, emotion, and buying behavior in coffeehouse chains
verfasst von: Hsi-Tien Chen
Yun-Tsan Lin
Publikationsdatum: 31.10.2017
Verlag: Springer Berlin Heidelberg
Erschienen in: Service Business / Ausgabe 3/2018
Print ISSN: 1862-8516
Elektronische ISSN: 1862-8508
DOI: https://doi.org/10.1007/s11628-017-0354-5

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