nach oben

International Review on Public and Nonprofit Marketing

Erschienen in:

20.04.2018 | Original Article

Why Canadians give to charity: an extended theory of planned behaviour model

verfasst von: Robert Mittelman, José Rojas-Méndez

Erschienen in: International Review on Public and Nonprofit Marketing | Ausgabe 2/2018

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

The purpose of this paper is to test an expanded model of charitable giving and the intention to donate based on the Theory of Planned Behavior (TPB). The novelty of this research resides in disaggregating the overall attitude a donor may hold into three different attitude constructs: attitude toward a charity, attitude toward helping, and attitude toward donation. An online survey was conducted of 202 potential Canadian charitable donors. By using a hierarchical multiple regression, results show that overall, the extended TPB model proposed in this study is significantly better than those found in the extant research in predicting the intention to donate. The strongest influences on the intention to donate were past behaviour, moral norms, and perceived behavioural control. Subjective norms and attitude toward charitable organisation were found to be non-significant predictors. Managerial implications are also presented at the end of the paper.

Vorheriger Artikel Consumer perceptions and corporate social responsibility: what we know so far

Nächster Artikel Marketing public and private higher education institutions: A total experiential model of international student’s satisfaction, performance and continues intention

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Ajzen, I. (1985). From intention to actions: A theory of planned behavior. In J. Kuhl & J. Bechmand (Eds.), Action control: From cognition to behavior. New York: Springer.

Ajzen, I. (1991). Theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179–211.CrossRef

Ajzen, I. (2001). Nature and operation of attitudes. Annual Review of Psychology, 52(1), 27–58.CrossRef

Armitage, C. J., & Conner, M. (1999). Distinguishing perceptions of control from self-efficacy: predicting consumption of a low-fat diet using the theory of planned behavior. Journal of Applied Social Psychology, 29(1), 72–90.CrossRef

Bagozzi, R. P., & Burnkrant, R. E. (1979). Attitude measurement and behavior change: a reconsideration of attitude organization and its relationship to behavior. NA - Advances in Consumer Research, 6, 295–302.CrossRef

Bagozzi, R. P., Lee, K. H., & Van Loo, M. F. (2001). Decisions to donate bone marrow: The role of attitudes and subjective norms across cultures. Psychology and Health, 16(1), 29–56.CrossRef

Bartolini, W. F. (2005). Prospective donors’ cognitive and emotive processing of charitable gift requests (Doctoral dissertation, Kent State University).

Beck, L., & Ajzen, I. (1991). Predicting dishonest actions using the theory of planned behaviour. Journal of Research in Personality, 25, 285–301.CrossRef

Briggs, E., Peterson, M., & Gregory, G. (2010). Toward a better understanding of volunteering for nonprofit organizations: explaining volunteers’ pro-social attitudes. Journal of Macromarketing, 30(1), 61–76.CrossRef

Conner, M., & Armitage, C. J. (1998). Extending the theory of planned behavior: a review and avenues for further research. Journal of Applied Social Psychology, 28, 1429–1464.CrossRef

Conner, M., Warren, R., Close, S., & Sparks, P. (1999). Alcohol consumption and the theory of planned behavior: an examination of the cognitive mediation of past behavior. Journal of Applied Social Psychology, 29(8), 1676–1704.CrossRef

Conner, M., Norman, P., & Bell, R. (2002). The theory of planned behavior and healthy eating. Health Psychology, 21(2), 194–201.CrossRef

Drollinger, T. (2010). A theoretical examination of giving and volunteering utilizing resource exchange theory. Journal of Nonprofit & Public Sector Marketing, 22(1), 55–66.CrossRef

Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading: Addison-Wesley.

Giles, M., & Cairns, E. (1995). Blood donation and Ajzen's theory of planned behaviour: an examination of perceived behavioural control. British Journal of Social Psychology, 34(2), 173–188.CrossRef

Hofstede, G. (2001). Culture's consequences: Comparing values, behaviors, institutions and organizations across nations. Thousand Oaks: Sage.

Hyde, M. K., & White, K. M. (2009). To be a donor or not to be? Applying an extended theory of planned behavior to predict posthumous organ donation intentions. Journal of Applied Social Psychology, 39, 880–900.CrossRef

Johnstone, L., & Lindh, C. (2018). The sustainability-age dilemma: a theory of (un) planned behaviour via influencers. Journal of Consumer Behaviour, 17(1), e127–e139.CrossRef

Kashif, M., & De Run, E. C. (2015). Money donations intentions among Muslim donors: an extended theory of planned behavior model. International Journal of Nonprofit and Voluntary Sector Marketing, 20(1), 84–96.CrossRef

Kashif, M., Sarifuddin, S., & Hassan, A. (2015). Charity donation: intentions and behaviour. Marketing Intelligence & Planning, 33(1), 90–102.CrossRef

Knowles, S. R., Hyde, M. K., & White, K. M. (2012). Predictors of Young People's Charitable Intentions to Donate Money: An Extended Theory of Planned Behavior Perspective. Journal of Applied Social Psychology, 42(9), 2096–2110.

Koschate-Fischer, N., Stefan, I. V., & Hoyer, W. D. (2012). Willingness to pay for cause-related marketing: the impact of donation amount and moderating effects. Journal of Marketing Research, 49(6), 910–927.CrossRef

MacKenzie, S. B. (2003). The dangers of poor construct conceptualization. Journal of the Academy of Marketing Science, 31(3), 323–326.CrossRef

Mannetti, L., Pierro, A., & Livi, S. (2004). Recycling: planned and self-expressive behaviour. Journal of Environmental Psychology, 24(2), 227–236.CrossRef

Manstead, A. S. R. (2000). The role of moral norm in the attitude–behavior relation. In D. J. Terry & M. A. Hogg (Eds.), Attitudes, behavior, and social context (pp. 11–30). Mahwah: Lawrence Erlbaum.

Matsumoto, D., Yoo, S. H., & Fontaine, J. (2008). Mapping expressive differences around the world the relationship between emotional display rules and individualism versus collectivism. Journal of Cross-Cultural Psychology, 39(1), 55–74.CrossRef

Meijer, M. M. (2009). The effects of charity reputation on charitable giving. Corporate Reputation Review, 12(1), 33–42.CrossRef

Middendorf, J., & Kalish, A. (1996). The "change-up" in lectures. The National Teaching and Learning Forum, 5(2), 1–5.CrossRef

Nolan, J. M., Schultz, P. W., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2008). Normative social influence is under detected. Personality and Social Psychology Bulletin, 34(7), 913–923.CrossRef

Nunnally, J., & Bernstein, I. (1994). Psychometric theory (3rd ed.). New York: McGraw-Hill.

Okun, M. A., & Sloane, E. S. (2002). Application of planned behavior theory to predicting volunteer enrolment by college students in a campus-based program. Social Behavior and Personality, 30, 243–250.CrossRef

Oosterhof, L., Heuvelman, A., & Peters, O. (2009). Donation to disaster relief campaigns: Underlying social cognitive factors exposed. Evaluation and Program Planning, 32(2), 148–157.

Peloza, J., & Hassay, D. (2007). A typology of charity support behaviors: toward a holistic view of helping. Journal of Nonprofit & Public Sector Marketing, 17(1/2), 135–151.CrossRef

Peter, J. P. (1981). Construct validity: a review of basic issues and marketing practices. Journal of Marketing Research, 18(2), 133–145.CrossRef

Petty, R. E., Unnava, R. H., & Strathman, A. J. (1991). Theories of attitude change. In T. S. Robertson & H. H. Kassarjian (Eds.), Handbook of consumer behavior (pp. 241-280). Englewood Cliffs: Prentice-Hall.

Ranganathan, S. K., & Henley, W. H. (2008). Determinants of charitable donation intentions: a structural equation model. International Journal of Nonprofit and Voluntary Sector Marketing, 13(1), 1–11.CrossRef

Reitsma, J., Scheepers, P., & Grotenhuis, M. T. (2006). Dimensions of individual religiosity and charity: cross-national effect differences in European countries? Review of Religious Research, 347–362.

Reve, T. (1979). Construct validation in marketing: a comparison of methods in assessing the validity of the affective, conative, and cognitive components of attitudes. Advances in Consumer Research, 6, 288–294.

Rex, J., Lobo, A., & Leckie, C. (2015). Evaluating the drivers of sustainable behavioral intentions: an application and extension of the theory of planned behavior. Journal of Nonprofit & Public Sector Marketing, 27(3), 263–284.CrossRef

Rivis, A., Sheeran, P., & Armitage, C. J. (2009). Expanding the affective and normative components of the theory of planned behavior: a meta-analysis of anticipated affect and moral norms. Journal of Applied Social Psychology, 39(12), 2985–3019.CrossRef

Sargeant, A. (2014). A retrospective-charitable giving: towards a model of donor behaviour. Social Business, 4(4), 293–323.CrossRef

Sargeant, A., & Woodliffe, L. (2007). Building donor loyalty: the antecedents and role of commitment in the context of charity giving. Journal of Nonprofit & Public Sector Marketing, 18(2), 47–68.CrossRef

Sargeant, A., West, D. C., & Jay, E. (2007). The relational determinants of nonprofit website fundraising effectiveness: an exploratory study. Nonprofit Management & Leadership, 18(2), 141–156.CrossRef

Smith, P. B. (2015). Yes, subjective norms are important, but let’s not lose sight of cultural differences. Journal of Cross-Cultural Psychology, 46(10), 1310–1313. https://doi.org/10.1177/0022022115599444.

Smith, J., & McSweeney, A. (2007). Charitable giving: the effectiveness of a revised theory of planned behaviour model in predicting donating intentions and behavior. Journal of Community and Applied Social Psychology, 17(5), 363–386.CrossRef

Turcotte, M. (2015). Volunteering and charitable giving in Canada. Spotlight on Canadians: results from the General social survey. Retrieved from http://www.statcan.gc.ca/pub/89-652-x/89-652-x2015001-eng.pdf

van der Linden, S. (2011). Charitable intent: a moral or social construct? A revised theory of planned behavior model. Current Psychology, 30(4), 355–374.CrossRef

Veldhuizen, I., Ferguson, E., de Kort, W., Donders, R., & Atsma, F. (2011). Exploring the dynamics of the theory of planned behavior in the context of blood donation: does donation experience make a difference? Transfusion, 51(11), 2425–2437.CrossRef

Warburton, J., & Terry, D. J. (2000). Volunteer decision making by older people: a test of a revised theory of planned behavior. Basic and Applied Social Psychology, 22(3), 245–257.CrossRef

Webb, D. J., Green, C. L., & Brashear, T. G. (2000). Development and validation of scales to measure attitudes influencing monetary donations to charitable organizations. Journal of the Academy of Marketing Science, 28(2), 299–309.CrossRef

Wymer, W., & Alves, H. M. B. (2013). Scale development research in nonprofit management & marketing: a content analysis and recommendation for best practices. International Review on Public and Nonprofit Marketing, 10(1), 65–86.CrossRef

Titel: Why Canadians give to charity: an extended theory of planned behaviour model
verfasst von: Robert Mittelman
José Rojas-Méndez
Publikationsdatum: 20.04.2018
Verlag: Springer Berlin Heidelberg
Erschienen in: International Review on Public and Nonprofit Marketing / Ausgabe 2/2018
Print ISSN: 1865-1984
Elektronische ISSN: 1865-1992
DOI: https://doi.org/10.1007/s12208-018-0197-3

Springer Professional

Abstract

Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Wirtschaft"

Weitere Artikel der Ausgabe 2/2018

Marketing public and private higher education institutions: A total experiential model of international student’s satisfaction, performance and continues intention

Communicating green fashion across different cultures and geographical regions

Consumer perceptions and corporate social responsibility: what we know so far

Students’ perceptions of corporate social responsibility: evidences from a Portuguese higher education institution

Internal-market orientation and job satisfaction in the public sector: a case study of fire inspectors in Brazil