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International Review on Public and Nonprofit Marketing

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31.05.2018 | Original Article

Students’ perceptions of corporate social responsibility: evidences from a Portuguese higher education institution

verfasst von: Ana Teixeira, Marisa R. Ferreira, Aldina Correia, Vanda Lima

Erschienen in: International Review on Public and Nonprofit Marketing | Ausgabe 2/2018

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Abstract

Corporate Social Responsibility (CSR) is a lasting ethical position toward the organization, the market and the society. For higher education institutions (HEI), CSR is a very timely topic, they must invest in their strategies and build a responsible approach into, not only their management activities, but also in their education programs. The purpose of this research is to examine the type of perceptions students have regarding CSR and, to examine if sociodemographic variables (such as, gender, age, professional experience and academic degree), influence the students’ perceptions of CSR. We collected data using a sample of 194 students from Polytechnic of Porto. The results suggest that the students’ perceptions present different dimensions that can be grouped in i) pro CSR, ii) resistant CSR and iii) secondary CSR, and the sociodemographic variables do not present statistically significant differences in the perceptions of the different students under study.

Vorheriger Artikel Marketing public and private higher education institutions: A total experiential model of international student’s satisfaction, performance and continues intention

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Titel: Students’ perceptions of corporate social responsibility: evidences from a Portuguese higher education institution
verfasst von: Ana Teixeira
Marisa R. Ferreira
Aldina Correia
Vanda Lima
Publikationsdatum: 31.05.2018
Verlag: Springer Berlin Heidelberg
Erschienen in: International Review on Public and Nonprofit Marketing / Ausgabe 2/2018
Print ISSN: 1865-1984
Elektronische ISSN: 1865-1992
DOI: https://doi.org/10.1007/s12208-018-0199-1

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