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Global Journal of Flexible Systems Management

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01.02.2022 | Original Research

Transient Competitive Advantage Model (TCAM) to Analyze Companies in the Context of Transience

verfasst von: Camila Cristina Rodrigues Salgado, Renan Felinto de Farias Aires, Afrânio Galdino de Araújo

Erschienen in: Global Journal of Flexible Systems Management | Ausgabe 2/2022

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Abstract

Today’s economy is characterized by rapid change. However, since many strategic ideas originated under more stable conditions, thinking has remained rooted in a more stable time. In this respect, a new perspective emerged based on transient competitive advantage, that is, practices that adapt to environments where advantages come and go. Given that there are no practical ways to analyze these ideas, enabling them to effectively contribute to organizations, the present study aims to propose a model to analyze companies from the standpoint of transient competitive advantages. To that end, the Transient Competitive Advantage Model was created and applied in a multiple case study carried out in Information Technology (IT) startups in order to show its operability. Results revealed that the model was able to consolidate essential elements in practical and easy-to-understand issues. In short, the model implements the idea of transience, opposes a strong paradigm of traditional strategies: the notion of sustainable competitive advantage. Thus, a new reference for strategies was presented, based on the premise that the way of doing things in uncertain environments must be changed.

Vorheriger Artikel Goods and Services Tax (GST) Implementation in India: A SAP–LAP–Twitter Analytic Perspective

Nächster Artikel Assessing the Social Impacts of Additive Manufacturing Using Hierarchical Evidential Reasoning Approach

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Titel: Transient Competitive Advantage Model (TCAM) to Analyze Companies in the Context of Transience
verfasst von: Camila Cristina Rodrigues Salgado
Renan Felinto de Farias Aires
Afrânio Galdino de Araújo
Publikationsdatum: 01.02.2022
Verlag: Springer India
Erschienen in: Global Journal of Flexible Systems Management / Ausgabe 2/2022
Print ISSN: 0972-2696
Elektronische ISSN: 0974-0198
DOI: https://doi.org/10.1007/s40171-021-00296-4

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