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Journal of Business Ethics

Erschienen in:

01.03.2015

Linking Market Orientation and Environmental Performance: The Influence of Environmental Strategy, Employee’s Environmental Involvement, and Environmental Product Quality

verfasst von: Yang Chen, Guiyao Tang, Jiafei Jin, Ji Li, Pascal Paillé

Erschienen in: Journal of Business Ethics | Ausgabe 2/2015

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Abstract

As it has become more and more urgent to solve the problems of environmental protection, we consider it necessary to conduct multilevel studies to examine the impact of business strategy on both employees’ and firms’ performances in environmental protection. Synthesizing the perspectives of strategic orientation, corporate strategy, and firm performance, we propose a comprehensive theoretical model linking market orientation and environmental performance. Based on a survey of 134 matched chief executive officers, senior marketing managers and frontline workers from Chinese firms, we found that market orientation positively affects environmental strategy which, in turn, influences both environmental product quality and employees’ environmental involvement. These latter two variables consequently have a positive influence on environmental performance. At the same time, environmental commitment moderates the link between market orientation and environmental strategy.

Vorheriger Artikel Do Personal Values Influence the Propensity for Sustainability Actions? A Policy-Capturing Study

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Titel: Linking Market Orientation and Environmental Performance: The Influence of Environmental Strategy, Employee’s Environmental Involvement, and Environmental Product Quality
verfasst von: Yang Chen
Guiyao Tang
Jiafei Jin
Ji Li
Pascal Paillé
Publikationsdatum: 01.03.2015
Verlag: Springer Netherlands
Erschienen in: Journal of Business Ethics / Ausgabe 2/2015
Print ISSN: 0167-4544
Elektronische ISSN: 1573-0697
DOI: https://doi.org/10.1007/s10551-014-2059-1

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