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2020 | OriginalPaper | Buchkapitel

2. Literature Review and Theoretical Foundation

verfasst von : Juan Shi, Kin Keung Lai, Gang Chen

Erschienen in: Individual Retweeting Behavior on Social Networking Sites

Verlag: Springer Singapore

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Abstract

Since individual retweeting behavior plays a pivotal role in information diffusion on social networking sites (SNS), investigating such behavior on SNS has become one of the hottest trends in SNS studies and drawn tremendous interest from multiple disciplines such as computer science, social communication, marketing, management and so on. Before delving into our study, it would be better to get a general picture of the related research in this field. Actually, existing studies on individual retweeting behavior can be divided into two classes, namely prediction-oriented research and explanation-oriented research. The former aims at accurately predicting new observations by establishing predictive models (statistical models and other methods such as data mining algorithms), while the latter focuses on explanation and is grounded on underlying causal relationships between theoretical constructs. At the very beginning of this chapter, key concetps in this monograph will be explained in detail. And then, we will spend two sections to introduce prior research in the above two classes. After that, the theoretical foundation of this monograph will be introduced. Finally, we will make some comment on existing research and conclude this chapter.

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Titel: Literature Review and Theoretical Foundation
verfasst von: Juan Shi
Kin Keung Lai
Gang Chen
Verlag: Springer Singapore
Buch: Individual Retweeting Behavior on Social Networking Sites
Print ISBN: 978-981-15-7375-0

Electronic ISBN: 978-981-15-7376-7

Copyright-Jahr: 2020
DOI: https://doi.org/10.1007/978-981-15-7376-7_2