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2020 | OriginalPaper | Buchkapitel

3. Research Scheme Design

verfasst von : Juan Shi, Kin Keung Lai, Gang Chen

Erschienen in: Individual Retweeting Behavior on Social Networking Sites

Verlag: Springer Singapore

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Abstract

From the literature review in Chap. 2, we can see that prior studies on determinants of individual information dissemination decisions is fragmented, and little has been done to integrate existing findings. To tackle this problem, we develop an overarching theoretical framework to investigate the decision-making process of individual retweeting behavior based on the Elaboration-Likelihood Model (ELM) and existing studies. Influential factors on the peripheral route and the central route are identified and examined based on information processing theory, bandwagon effect and prior studies. Hypotheses related to the direct effect, mediating effect and moderating effect are introduced in detail. Finally, we elaborate on the dataset used in this monograph, varable measurements and statistical models employed to validate those hypotheses in the conceptual model.

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Vorheriges Kapitel Literature Review and Theoretical Foundation

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On SNS such as Twitter, an individual can subscribe to other users to receive their updates timely. And these users are this individual’s followees, also called friends in this paper.

Actually, the following variables have a high correlation coefficient (0.8\(\sim \)0.9) between each other: the number of original tweets, the frequency of authoring original tweets, the number of tweets (including both original tweets and retweets), and the frequency of tweeting.

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Titel: Research Scheme Design
verfasst von: Juan Shi
Kin Keung Lai
Gang Chen
Verlag: Springer Singapore
Buch: Individual Retweeting Behavior on Social Networking Sites
Print ISBN: 978-981-15-7375-0

Electronic ISBN: 978-981-15-7376-7

Copyright-Jahr: 2020
DOI: https://doi.org/10.1007/978-981-15-7376-7_3