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Erschienen in:
2023 | OriginalPaper | Buchkapitel
Malaysian Hotel Strategy in Compliance with Local Authority
verfasst von : Nurshadira Mohd Raof, Dzulkifli Mukhtar, Muhammad Ikhsan Setiawan, Tan Chin Hao
Erschienen in: Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success
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Abstract
The paper discussed current business issues and challenges, as well as the current state of Halal tourism. From both an industry and exploration perspective, the travel industry observes the growing enthusiasm for Halal in the travel industry. Halal travel refers to any item or activity that is permissible for use or participation in the travel industry, as defined by Islamic teachings. As such, the achievement of the travel industry goal of creating and promoting Halal must be guided by the inclusion of Islamic lessons and standards in all aspects of travel industry activities. This paper examines the concept of Halal in the travel industry, as well as the components that make up the business. It illustrates a selection of currently accepted procedures in broad strokes. Additionally, the opportunities and challenges associated with developing and promoting Halal in the travel industry are discussed.