Skip to main content
Fachgebiete
Automobil + Motoren Bauwesen + Immobilien Business IT + Informatik Elektrotechnik + Elektronik Energie + Nachhaltigkeit Finance + Banking Management + Führung Marketing + Vertrieb Maschinenbau + Werkstoffe Versicherung + Risiko
DE
EN
Themenseiten
Organisationspsychologie Projektmanagement Marketing Smart Manufacturing
Bücher
Zeitschriften
Weitere Formate
Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards
Jetzt Einzelzugang starten
Zugang für Unternehmen
Referenzkunden
MTZ-Fachkongress

Antriebe und Energiesysteme von morgen


Austausch von Automobil- und Energiewirtschaft

Am 14./15. Mai geht es in Chemnitz um die Mobilitätswende durch Elektro- und Wasserstofffahrzeuge.
Erweiterte Suche
Anmelden
nach oben
Erschienen in:
Open Standards and Rise of New Competition: Why Do Open Standards Generate New Patterns of Competition? Kapitel lesen Erstes Kapitel lesen

2021 | OriginalPaper | Buchkapitel

7. Management of the Relationship with User Firms: A Comparative Case Study of Bosch and Denso

verfasst von : Prof. Hirofumi Tatsumoto

Erschienen in: Platform Strategy for Global Markets

Verlag: Springer Singapore

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

In Chap. 6, we discussed the relationship between platform firms and symbiont firms from the microscopic point of view (inter-firm relations). This chapter continues our microscopic analysis by exploring the relationship between platform firms and user firms.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Jetzt informieren
Vorheriges Kapitel Relationship Management with Symbiont Firms: Case Analysis of Intel and Taiwanese ODM Vendors
Nächstes Kapitel Establishment of a Global Ecosystem and Its Expansion: Does the Platform Strategy Trigger a Transformation in the Structure of the International Division of Labor?
Anhänge
Nur mit Berechtigung zugänglich
Fußnoten
1
The expression platform firm refers to “a firm with monopolistic market share and strong bargaining power”. In the auto industry, it is automobile manufacturers that have strong bargaining power, so it is hard to apply the definition to component suppliers. However, if we carefully observe corporate behaviors, some component suppliers do appear to act like platform firms.
 
2
The content of this chapter is mostly based on interviews conducted between 2009 and 2016. Note that the Chinese automobile and ECU markets were going through a transition period at that time, as touched upon in Sect. 7.4, and they might experience further drastic changes in industrial structures.
 
3
On 18 Sep 2015, the US Environmental Protection Agency (EPA) announced that Volkswagen, a major German auto manufacturer, was suspected of not complying with gas emissions standards (Wall Street Journal 2015). The engine ECU is the component that controls the exhaust gas purifier.
 
4
As of 2016, China followed a EURO 4-equivalent regulation (EURO 5 in some areas).
 
5
A recall incident resulting from the increased complexity of electronic control systems involved Toyota Motor Corporation. Managing this complexity has been recognized as an industrywide issue in the automobile industry (MacDuffie and Fujimoto 2010).
 
6
Android is an OS for smartphones.
 
7
In reality, the EURO 2 regulation was first implemented in urban areas only and it was extended to all parts of China after 2004.
 
8
As of 2016, in case of a component supplier for environmentally friendly (new energy) automobiles, the establishment of a joint venture is required.
 
9
These models are largely dependent on technology transfer from the joint ventures’ parent companies in developed countries.
 
10
The sales figures and other data were derived and summarized based on the financial database SPEEDA.
 
11
The sales figure for Bosch was derived by converting euro into yen using an annual average of exchange rates.
 
12
Powertrain refers to the whole set of devices that deliver the driving force produced by the engine to the wheels. The engine EUC is a core component of the powertrain.
 
13
Bosch planned to integrate its platform roadmap at the global level with its new engine ECU platform (MDG1) to be launched in 2015.
 
14
Scalable microcontrollers are a family of microcontroller products that can be switched to higher performance when the processing capability needed goes up. The development efficiency is higher, as no change needs to be made to the software.
 
15
API stands for application programming interface and it is the interface between hardware and software.
 
16
ETAS is a wholly-owned subsidiary of the Bosch Group, established in 1994 as a solution provider for the development of embedded systems.
 
Literatur
Dyer JH, Nobeoka K (2000) Creating and managing a high-performance knowledge-sharing network: The Toyota case. Strateg Manag J 211:345–367CrossRef
Dyer JH, Singh H (1998) The relational view: Cooperative strategy and sources of interorganizational competitive advantage. Acad Manag Rev 23(4):660–679CrossRef
Gawer A, Cusumano MA (2002) Platform leadership: How Intel, Microsoft, and Cisco drive industry innovation. Harvard Business School Press, Boston MA
Imai K, Kawakami M (2007) Higashiajia no IT kikisangyou: Bungyou Kyousou Sumiwake no Dainamizumu (The IT equipment industry in East Asia: Dynamics of division of labor, competition and segregation). Institute of Developing Economies, Japan External Trade Organization, Chiba (in Japanese)
Kawakami M (2012) Ashuku sareta Sangyo Hatten: Taiwan Note Pasokon Kigyou no Seichou Mekanizumu (Accelerating the growth mechanism of the Taiwanese notebook computer industry). Nagoya University Press, Nagoya (in Japanese)
Marukawa T (2007) Gendai Chugoku no Sangyou: Bokkou suru Chuugoku Kigyou no Tsuyosa to Morosa (Modern industries in China: The strength and fragility of rising Chinese companies). Chuoukoron-Shinsha Inc., Tokyo (in Japanese)
Marukawa T, Yasumoto M (2010) Keitai Denwa Sangyou no Shinka Purosesu: Nihon wa naze Koritsu shitanoka (Evolution in the mobile phone industry: Why does the Japanese mobile phone industry isolate in the global market). Yuhikaku, Tokyo (in Japanese)
MacDuffie J, Fujimoto T (2010) Why dinosaurs will keep ruling the auto industry. Harvard Bus Rev 88(6):23–25
Ogawa K (2008) Waga Kuni Erekutoronikusu Sangyou ni miru Platform no Keisei Mechanism (Mechanism of building platform business in Japanese electronics Industry). Akamon Management Review 7(6):339–407 (in Japanese)
Ogawa K (2011) Kokusai Hyoujunka to Hikaku Yuui no Kokusaibungyou Keizaiseityou (International standardization, international division of labor and economic growth). In: Watanabe T (ed) Global Biziness Senryaku (Business strategy for global market). Hakutou Shobou, Tokyo (in Japanese)
Rueger J, Wernet A, Kececi H, Thel T (2012) MDG1: The new, scalable, and powerful ECU platform from Bosch. In: Proceedings of the FISITA 2012 World Automotive Congress 194, Lecture Notes in Electrical Engineering:417–425
Rüping T, Trechow P (2014) Association goes beyond AUTOSAR. RealTimes Jan 2014:18–19 ETAS
Shintaku J, Tatsumoto H, Yoshimoto T, Tomita J, Park E (2008) Seihin akitekutya kara miru Gijutu Denpa to Kokusai Bungyou (Technology diffusion and international division of labor from the viewpoint of product architecture). Hitotsubashi Business Review 56(2):42–61 (in Japanese)
Tatsumoto H (2012) Platform Kigyou no Kyousou Senryaku (Competitive strategy of platform firms) MMRC Discussion Paper 396:1–33 (in Japanese)
Tatsumoto H, Ogawa K, Fujimoto T (2009) The effect of technological platforms on the international division of labor: A case study on Intel’s platform business in the PC industry. In: Gawer A (ed) Platforms, markets and innovation. Edward Elgar, Cheltenham UK and Northampton MA
Tatsumoto H, Ogawa K, Shintaku J (2010) Opun Inobesyon to Purattofomu Bijinesu (Open innovation and platform business). Kenkyu Gijutsu Keikaku 25(1):78–91 (in Japanese)
Tokuda A, Tatsumoto H, Ogawa K (2011) Opuen Inobesyon Sisutemu – Oushuu ni Okeru Jidousya Kumikomi Sisutemu to Hyoujunka (Open innovation system: Development and standardization of in-car electronics systems in Europe). Kouyou Shobou, Kyoto (in Japanese)
Metadaten
Titel
Management of the Relationship with User Firms: A Comparative Case Study of Bosch and Denso
verfasst von
Prof. Hirofumi Tatsumoto
Copyright-Jahr
2021
Verlag
Springer Singapore
Buch
Platform Strategy for Global Markets

Print ISBN: 978-981-336-788-3

Electronic ISBN: 978-981-336-789-0

Copyright-Jahr: 2021

DOI
https://doi.org/10.1007/978-981-33-6789-0_7

Premium Partner

    Bildnachweise