2015 | OriginalPaper | Buchkapitel
Managing Transaction Dependence: An Empirical Examination of the Moderating Role of Relationship Closeness on the Use of Vertical Control
verfasst von : Rodney L. Stump, Ashwin W. Joshi
Erschienen in: Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
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This study addresses a limitation of the Transaction Cost Analysis framework, namely its narrow focus on the dependence that arises from specific asset investments as a rationale for the installation of governance mechanisms in exchange relationships. We identizy several additional components that contribute to the replaceability and rewards dimensions of dependence and consider how they arise from the underlying procurement need and decisions made by buyers and suppliers when arranging a new transaction. A conceptual model that proposes that the effect of these components of dependency on the use of vertical control is contingent on the nature of the pre-existing relationship between the buyer and supplier.