2. Market Entry Strategies of Huawei in Germany and the Russian Federation from a Network Theory Perspective

The Chinese company Huawei has strengthened its global market presence during the last decade in Germany and the Russian Federation, among other countries. Russia recently moved into Huawei’s focus as a result of the economic sanctions launched by western countries. Through a comparative analysis, the market entry activities of Huawei in Russia and Germany are introduced and compared with the aim of figuring out the similarities and differences of Huawei’s networking efforts in the two countries. Particular attention is paid, through relationship lens, to identify the most important network actors (e.g., telecom provider, industry, and governmental authorities) for Huawei during the course of its international market entry in Germany and the Russian Federation. Research outcomes allow further conclusions for the future in terms of Huawei’s positioning in the global high-technology telecommunication industry network.