Skip to main content
main-content

Tipp

Weitere Artikel dieser Ausgabe durch Wischen aufrufen

Erschienen in: Journal of International Entrepreneurship 2/2020

05.12.2019

Market orientation and strategic decisions on immigrant and ethnic small firms

verfasst von: Eduardo Picanço Cruz, Roberto Pessoa de QueirozFalcão, Rafael Cuba Mancebo

Erschienen in: Journal of International Entrepreneurship | Ausgabe 2/2020

Einloggen, um Zugang zu erhalten
share
TEILEN

Abstract

Entrepreneurial orientation in small ethnic firms is embedded in a strong sociocultural environment, which influences their market orientation. For this reason, entrepreneurs choose between either focusing their businesses on their ethnic communities or attracting mainstream customers from outside their ethnic enclave. The article aims to contribute to the knowledge of ethnic and immigrant firms by taking a detailed look at their marketing orientation and strategic decisions. To perform this study, the researchers used a multi-method qualitative data collection, including the analysis of different entrepreneur cases, within several Brazilian communities overseas, which illustrate four different marketing orientations of ethnic entrepreneurs: (i) “focus on the ethnic niche market,” (ii) “focus on specific interests,” (iii) “focus on exotic products for the mainstream customer,” and (iv) “focus on highly competitive markets.” Authors draw a 2x2 matrix as an output of the research.
Literatur
Zurück zum Zitat Achidi-Ndofor H, Priem RL (2011) Immigrant entrepreneurs, the ethnic enclave strategy, and venture performance. J Manag 37(3):790–818 Achidi-Ndofor H, Priem RL (2011) Immigrant entrepreneurs, the ethnic enclave strategy, and venture performance. J Manag 37(3):790–818
Zurück zum Zitat Altinay L (2009) Market orientation of small ethnic minority-owned hospitality firms. Int J Hosp Manag 29(1):148–156 CrossRef Altinay L (2009) Market orientation of small ethnic minority-owned hospitality firms. Int J Hosp Manag 29(1):148–156 CrossRef
Zurück zum Zitat Antoncic B, Hisrich RD (2000) Intrapreneurship modeling in transition economies: A comparison of Slovenia and the United States. J Dev Entrep 5(1):21 Antoncic B, Hisrich RD (2000) Intrapreneurship modeling in transition economies: A comparison of Slovenia and the United States. J Dev Entrep 5(1):21
Zurück zum Zitat Barrett GA, Jones TP, McEvoy D (1996) Ethnic minority business: theoretical discourse in Britain and North America. Urban Stud 33(4-5):783–809 CrossRef Barrett GA, Jones TP, McEvoy D (1996) Ethnic minority business: theoretical discourse in Britain and North America. Urban Stud 33(4-5):783–809 CrossRef
Zurück zum Zitat Bloem TM (2015) Impacts of Brazilian business and Brazilian immigrant organizations in South Florida. M.Sc. Thesis. A Thesis Submitted to the Faculty of the Center for Latin American Studies In Partial Fulfillment of the Requirements For the Degree of Master of Arts In the Graduate College The University of Arizona. Bloem TM (2015) Impacts of Brazilian business and Brazilian immigrant organizations in South Florida. M.Sc. Thesis. A Thesis Submitted to the Faculty of the Center for Latin American Studies In Partial Fulfillment of the Requirements For the Degree of Master of Arts In the Graduate College The University of Arizona.
Zurück zum Zitat Bourdieu P (1986) The forms of capital. In handbook of theory and research for the sociology of education. Edited by: Richardson J Bourdieu P (1986) The forms of capital. In handbook of theory and research for the sociology of education. Edited by: Richardson J
Zurück zum Zitat Coviello N, Yli-Renko H (2016) Handbook of measures for international entrepreneurship research: multi-item scales crossing disciplines and contexts. Edward Elgar Publishing, Cheltenham. CrossRef Coviello N, Yli-Renko H (2016) Handbook of measures for international entrepreneurship research: multi-item scales crossing disciplines and contexts. Edward Elgar Publishing, Cheltenham. CrossRef
Zurück zum Zitat Cruz EP, Falcão RPQ, Barreto CR (2017a) Bounded trust or mistrust - depicting Brazilian immigrant entrepreneurship practices in the US. Poster presented at the 2017 United States Association for Small Business and Entrepreneurship (USASBE) Annual Conference, Philadelphia Cruz EP, Falcão RPQ, Barreto CR (2017a) Bounded trust or mistrust - depicting Brazilian immigrant entrepreneurship practices in the US. Poster presented at the 2017 United States Association for Small Business and Entrepreneurship (USASBE) Annual Conference, Philadelphia
Zurück zum Zitat Cruz EP, Falcao RPQ, Barreto CR (2017b) Exploring the evolution of ethnic entrepreneurship: the case of Brazilian immigrants in Florida. Int J Entrep Behav Res:1–24 Cruz EP, Falcao RPQ, Barreto CR (2017b) Exploring the evolution of ethnic entrepreneurship: the case of Brazilian immigrants in Florida. Int J Entrep Behav Res:1–24
Zurück zum Zitat Denzin NK, Lincoln YS (2011) The Sage handbook of qualitative research. Sage Publishing, California Denzin NK, Lincoln YS (2011) The Sage handbook of qualitative research. Sage Publishing, California
Zurück zum Zitat Ellemers N, Van Rijswijk W, Roefs M, Simons C (1997) Bias in intergroup perceptions: balancing group identity with social reality. Personality and Social Psychology Bulletin, Vol 23(2):186–198 CrossRef Ellemers N, Van Rijswijk W, Roefs M, Simons C (1997) Bias in intergroup perceptions: balancing group identity with social reality. Personality and Social Psychology Bulletin, Vol 23(2):186–198 CrossRef
Zurück zum Zitat Elo M, Volovelsky EK (2016) Jewish diaspora entrepreneurs – the impact of religion on opportunity exploration and exploitation. Int J Entrep Small Bus in press Elo M, Volovelsky EK (2016) Jewish diaspora entrepreneurs – the impact of religion on opportunity exploration and exploitation. Int J Entrep Small Bus in press
Zurück zum Zitat Jaworski BJ, Kohli A (1993) Market orientation: antecedents and consequences Jaworski BJ, Kohli A (1993) Market orientation: antecedents and consequences
Zurück zum Zitat Johanson J, Vahlne JE (2009) The Uppsala internationalization process model revisited: from liability of foreignness to liability of outsidership. J Int Bus Stud 40(3):411–421 Johanson J, Vahlne JE (2009) The Uppsala internationalization process model revisited: from liability of foreignness to liability of outsidership. J Int Bus Stud 40(3):411–421
Zurück zum Zitat Jones MV, Dimitratos P (2004) Emerging paradigms in international entrepreneurship: a synopsis. Emerging paradigms in international entrepreneurship 3(4) Jones MV, Dimitratos P (2004) Emerging paradigms in international entrepreneurship: a synopsis. Emerging paradigms in international entrepreneurship 3(4)
Zurück zum Zitat Kirca AH, Jayachandran S, Bearden WO (2005) Market orientation: a meta-analytic review and assessment of its antecedents and impact on performance. J Mark 69:24–41 CrossRef Kirca AH, Jayachandran S, Bearden WO (2005) Market orientation: a meta-analytic review and assessment of its antecedents and impact on performance. J Mark 69:24–41 CrossRef
Zurück zum Zitat Kozinets RV, (2002) The field behind the screen: Using netnography for marketing research in online communities. Journal of marketing research 39(1):61–72. Kozinets RV, (2002) The field behind the screen: Using netnography for marketing research in online communities. Journal of marketing research 39(1):61–72.
Zurück zum Zitat Lee J (1999) Retail niche domination among African American, Jewish, and Korean entrepreneurs: competition, coethnic advantage and disadvantage. Am Behav Sci 42(9):1398–1416 CrossRef Lee J (1999) Retail niche domination among African American, Jewish, and Korean entrepreneurs: competition, coethnic advantage and disadvantage. Am Behav Sci 42(9):1398–1416 CrossRef
Zurück zum Zitat Light I, Bhachu P, Karageorgis S (1993) Migration networks and immigrant entrepreneurship. Immigration and Entrepreneurship: Culture, Capital, and Ethnic Networks:25–50 Light I, Bhachu P, Karageorgis S (1993) Migration networks and immigrant entrepreneurship. Immigration and Entrepreneurship: Culture, Capital, and Ethnic Networks:25–50
Zurück zum Zitat Marlow S (1992) The take-up of business growth training schemes by ethnic minority-owned: Small firms in Britain. Int Small Bus J 10(4):34–46 CrossRef Marlow S (1992) The take-up of business growth training schemes by ethnic minority-owned: Small firms in Britain. Int Small Bus J 10(4):34–46 CrossRef
Zurück zum Zitat Marschan-Piekkari R, Welch C (2011) Rethinking the case study in international business and management research. Edward Elgar Publishing, Cheltenham CrossRef Marschan-Piekkari R, Welch C (2011) Rethinking the case study in international business and management research. Edward Elgar Publishing, Cheltenham CrossRef
Zurück zum Zitat McCartan-Quinn D, Carson D (2003) Marketing orientation in SMEs: effects on the internal environment. New England Journal of Entrepreneurship 5(1):13–22 McCartan-Quinn D, Carson D (2003) Marketing orientation in SMEs: effects on the internal environment. New England Journal of Entrepreneurship 5(1):13–22
Zurück zum Zitat Min PG, Bozorgmehr M (2000) Immigrant entrepreneurship and business patterns: a comparison of Koreans and Iranians in Los Angeles. Int Migr Rev 34(3):707–738 CrossRef Min PG, Bozorgmehr M (2000) Immigrant entrepreneurship and business patterns: a comparison of Koreans and Iranians in Los Angeles. Int Migr Rev 34(3):707–738 CrossRef
Zurück zum Zitat Narver JC, Slater SF (1990) The effect of a market orientation on business profitability. J Mark 54:20–35 CrossRef Narver JC, Slater SF (1990) The effect of a market orientation on business profitability. J Mark 54:20–35 CrossRef
Zurück zum Zitat Nelson CA (2013) Services marketing in mixed martial arts, developing jiujitsu in Seoul, Korea. J Mark Manag 4(1):31 Nelson CA (2013) Services marketing in mixed martial arts, developing jiujitsu in Seoul, Korea. J Mark Manag 4(1):31
Zurück zum Zitat Pelham AM (2000) Market Orientation and other potential influences on performance in small and medium-sized manufacturing firms. J Small Bus Manag 38:48–67 Pelham AM (2000) Market Orientation and other potential influences on performance in small and medium-sized manufacturing firms. J Small Bus Manag 38:48–67
Zurück zum Zitat Ram M, Smallbone D, Deakins D, Jones T (2003) Banking on 'break-out': finance and the development of ethnic minority businesses. J Ethn Migr Stud 29(4):663–681 CrossRef Ram M, Smallbone D, Deakins D, Jones T (2003) Banking on 'break-out': finance and the development of ethnic minority businesses. J Ethn Migr Stud 29(4):663–681 CrossRef
Zurück zum Zitat Rath J, Kloosterman R (2000) Outsiders' business: a critical review of research on immigrant entrepreneurship. Int Migr Rev:657–681 Rath J, Kloosterman R (2000) Outsiders' business: a critical review of research on immigrant entrepreneurship. Int Migr Rev:657–681
Zurück zum Zitat Saxenian A (2007) The new argonauts: regional advantage in a global economy. Harvard University Press, Cambridge Saxenian A (2007) The new argonauts: regional advantage in a global economy. Harvard University Press, Cambridge
Zurück zum Zitat Schimmele C, Wu Z (2015) The new immigration and ethnic identity. Population Change and Lifecourse Strategic Knowledge Cluster Discussion Paper Series/Un Réseau stratégique de connaissances Changements de population et parcours de vie Document de travail, 3(1), 1 Schimmele C, Wu Z (2015) The new immigration and ethnic identity. Population Change and Lifecourse Strategic Knowledge Cluster Discussion Paper Series/Un Réseau stratégique de connaissances Changements de population et parcours de vie Document de travail, 3(1), 1
Zurück zum Zitat Spears R, Doosje B, Ellemers N (1997) Self-stereotyping in the face of threats to group status and distinctiveness: the role of group identification. Personal Soc Psychol Bull 23(5):538–553 CrossRef Spears R, Doosje B, Ellemers N (1997) Self-stereotyping in the face of threats to group status and distinctiveness: the role of group identification. Personal Soc Psychol Bull 23(5):538–553 CrossRef
Zurück zum Zitat Stake RE (2013) Multiple case study analysis. Guilford Press, New York Stake RE (2013) Multiple case study analysis. Guilford Press, New York
Zurück zum Zitat Teixeira C (2001) Construindo uma economia étnica em Toronto, Canadá. Scripta Nova: revista electrónica de geografía y cienciassociales 5:77 Teixeira C (2001) Construindo uma economia étnica em Toronto, Canadá. Scripta Nova: revista electrónica de geografía y cienciassociales 5:77
Zurück zum Zitat Teixeira EK (2014) Fogo de Chão SteakHouse - empreendedorismo étnico versus marketing de experiência. Update-Revista de Gestão de Negócios 1(1):137–153 Teixeira EK (2014) Fogo de Chão SteakHouse - empreendedorismo étnico versus marketing de experiência. Update-Revista de Gestão de Negócios 1(1):137–153
Zurück zum Zitat Tilley C (2001) Ethnography and material culture. In: Atkinson P, Coffey A, Delamont S, Lofland J, Lofland L (eds) Handbook of Ethnography. Sage Publications, London, pp 258–272 CrossRef Tilley C (2001) Ethnography and material culture. In: Atkinson P, Coffey A, Delamont S, Lofland J, Lofland L (eds) Handbook of Ethnography. Sage Publications, London, pp 258–272 CrossRef
Zurück zum Zitat Tzokas N, Carter S, Kyriazopoulos P (2001) Marketing and entrepreneurial orientation in small firms. Enterp Innov Manag Stud 2(1):19–33 CrossRef Tzokas N, Carter S, Kyriazopoulos P (2001) Marketing and entrepreneurial orientation in small firms. Enterp Innov Manag Stud 2(1):19–33 CrossRef
Zurück zum Zitat United Nations, Department of Economic and Social Affairs, Population Division (2017) International Migration Report 2017: Highlights. United Nations, New York United Nations, Department of Economic and Social Affairs, Population Division (2017) International Migration Report 2017: Highlights. United Nations, New York
Zurück zum Zitat Volery T (2007) Ethnic entrepreneurship: a theoretical framework. Handbook of research on ethnic minority entrepreneurship: A co-evolutionary view on resource management, 30-41. Volery T (2007) Ethnic entrepreneurship: a theoretical framework. Handbook of research on ethnic minority entrepreneurship: A co-evolutionary view on resource management, 30-41.
Zurück zum Zitat Waldinger RD, Aldrich H, Ward R (1990) Ethnic entrepreneurs: Immigrant business in industrial societies (Vol. 1). Sage Publishing, California Waldinger RD, Aldrich H, Ward R (1990) Ethnic entrepreneurs: Immigrant business in industrial societies (Vol. 1). Sage Publishing, California
Zurück zum Zitat Wang CL, Altinay L (2012) Social embeddedness, entrepreneurial orientation and firm growth in ethnic minority small businesses in the UK. Int Small Bus J 30(1):3–23 CrossRef Wang CL, Altinay L (2012) Social embeddedness, entrepreneurial orientation and firm growth in ethnic minority small businesses in the UK. Int Small Bus J 30(1):3–23 CrossRef
Zurück zum Zitat Zaheer S (1995) Overcoming the liability of foreignness. Acad Manag J 38(2):341–363 Zaheer S (1995) Overcoming the liability of foreignness. Acad Manag J 38(2):341–363
Metadaten
Titel
Market orientation and strategic decisions on immigrant and ethnic small firms
verfasst von
Eduardo Picanço Cruz
Roberto Pessoa de QueirozFalcão
Rafael Cuba Mancebo
Publikationsdatum
05.12.2019
Verlag
Springer US
Erschienen in
Journal of International Entrepreneurship / Ausgabe 2/2020
Print ISSN: 1570-7385
Elektronische ISSN: 1573-7349
DOI
https://doi.org/10.1007/s10843-019-00263-2

Weitere Artikel der Ausgabe 2/2020

Journal of International Entrepreneurship 2/2020 Zur Ausgabe

Stellenausschreibungen

Anzeige

Premium Partner