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Erschienen in:
1977 | OriginalPaper | Buchkapitel
Market Research Abroad
verfasst von : James M. Livingstone
Erschienen in: A Management Guide to Market Research
Verlag: Macmillan Education UK
Enthalten in: Professional Book Archive
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This chapter might be regarded as an aside, or as a footnote to the first part of this book, in the sense that it does not follow on logically from the preceding chapters, nor is it particularly apposite to what follows in Part II. Nevertheless the problems which arise in researching a foreign market, particularly one where the exporter has had no previous experience, are formidable.