2001 | OriginalPaper | Buchkapitel
Market Research as a Source of Competitive Intelligence
verfasst von : Chris West
Erschienen in: Competitive Intelligence
Verlag: Palgrave Macmillan UK
Enthalten in: Professional Book Archive
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Market researchers often seek to distance themselves from competitive intelligence, usually on the grounds that the provision of such information infringes their code of practice. In doing so they ignore the fact that some of the most valuable information about competitors is provided by standard market research techniques and programmes. Indeed it is difficult to see how a market can be fully analysed without taking account of the competitive environment and many of today’s most effective competitive intelligence analysts cut their teeth in the market research business rather than starting out in the intelligence world.