Anzeige
Erschienen in:
2000 | OriginalPaper | Buchkapitel
Market Segmentation with Tailored Interviewing
verfasst von : Michel Wedel, Wagner A. Kamakura
Erschienen in: Market Segmentation
Verlag: Springer US
Enthalten in: Professional Book Archive
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
In this chapter we introduce the concept of tailored interviewing as a method to reduce respondent burden and interviewing cost. We then present a tailored adaptive interviewing procedure designed for market segmentation that is based on a mixture model approach. An application to life-style segmentation is provided, in which we demonstrate that the respondent burden is reduced by almost 80%.