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Erschienen in:
2000 | OriginalPaper | Buchkapitel
Model-Based Segmentation Using Structural Equation Models
verfasst von : Michel Wedel, Wagner A. Kamakura
Erschienen in: Market Segmentation
Verlag: Springer US
Enthalten in: Professional Book Archive
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We describe a very general approach to response-based segmentation. Market segments are formed in the context of model structures in which multiple dependent variables are involved, and both dependent and independent variables are potentially measured with error: structural equation models. The method subsumes several specialized models, such as mixtures of simultaneous equations and confirmatory factor analysis. We start with a brief introduction to structural equation models.