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Erschienen in:
2023 | OriginalPaper | Buchkapitel
Marketing Communications as a Tool for Sustainable Development for City-Forming Organizations
verfasst von : Tatiana Afanasyeva, Elena Torgunakova, Evgeniy Torgunakov
Erschienen in: Finance, Economics, and Industry for Sustainable Development
Verlag: Springer Nature Switzerland
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Abstract
In this article, the critical issues involving the use of marketing communications as a tool to promote the sustained development of city-forming organizations are examined. The UN adopted a document in 2015 about the global space transformation in the field of sustainable development. One of its main goals is goal 11—sustainable cities and communities. Making single-industry towns more sustainable is one of Russia’s top priorities in the field of sustainable development. The goal of the study was to identify efficient marketing strategies that would enable the city-forming organizations to develop sustainably even in times of crisis. The study was conducted using the open-source analysis method for the period from September 2022 to October 2022. The study’s findings resulted in the discovery of the most effective marketing communications and the development of industry predictions for the marketing and communication sectors.