Anzeige
Erschienen in:
2015 | OriginalPaper | Buchkapitel
Marketing Microcomputer Hardware
verfasst von : Richard D. Teach, Linda L. Gregg
Erschienen in: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
The emergence of the microcomputer has brought high tech marketing concepts to the fore. This entire industry is new and provides an opportunity to study marketing behavior without a lot of historical baggage. This paper will illustrate techniques used in the marketing of microcomputers. Product life cycles, the influence of technology, price, promotion, physical distribution and the selection of target markets all affect the marketing effort. Each of these influences will be examined.