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2021 | OriginalPaper | Buchkapitel

7. Marketing True Lies and Autofiction

verfasst von : Anna Kiernan

Erschienen in: Writing Cultures and Literary Media

Verlag: Springer International Publishing

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Abstract

This chapter begins by considering the views of several authors, in response to the apparently competing demands of expressing authenticity by constructing a public persona or living authentically by separating one’s creative work from one’s daily existence. It then discusses the relationship between specific authors and their protagonists, and between fiction and narrative non-fiction, in order to better understand how and why certain works of literature reach a tipping point, in terms of sales and marketing. Echoing Barthes refrain in “The Death of the Author”, Ferrante said that “books, once they are written, have no need of their authors” (Wood 2013). This is questionable, in the sense that the work exists in relation to the author, whether the author endlessly publishes online, publishes under a pseudonym or inadvertently symbolises (and capitalises on) a moment of cultural change.

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Vorheriges Kapitel From Fidelity Publishing to Playable Stories

Nächstes Kapitel Materiality and Post-Digital Storytelling

The publishers of this book, for instance, ask for social media statistics in the proposal.

Though as leading feminist Elaine Showalter points out, Stoner and Williams lived very different lives, with the author having been married four times and being a “hard drinker” (Showalter 2015).

“Flattening” is a word frequently used to describe Knausgård’s writing, for example, in The Times Literary Supplement, The London Review of Books, The Post and Courier, The LA Review of Books.

Stoner was part of the inspiration behind the creation of book choice app Alexi, which aims to “free readers from ‘algorithm rabbit hole’”, so digital predictions that promote like-for-like reading choices, marketing and publishing possibilities, which inevitably makes the landscape of literary production and reception poorer as a whole (Kean 2016).

A Million Little Pieces recounted James Frey’s experiences of drug addiction and recovery in a stream-of-consciousness style. It went on to become the number one paperback non-fiction book on Amazon.com and featured in the New York Times bestseller list for 15 weeks. But shortly afterwards, The Smoking Gun published an article called “A Million Little Lies” (January 2006) exposing the book as fraudulent on several counts and revealing the author to be unethical in his exaggerated portrayal of the most heart-rending, rebellious and visceral events. It is a textbook redemption story, insomuch as that the narrative begins with the author/protagonist at rock bottom in an addiction clinic and ends with his recovery.

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Flanagan, Liz. 2019. This quote is from an online survey I ran between January and March 2019 (See Appendix).

Frey, James. 2004. A Million Little Pieces. London: John Murray.

Gladwell, Malcolm. 2002. The Tipping Point: How Little Things Can Make a Big Difference. London: Abacus.

Goldsmith, Kenneth. 2014. If Walt Whitman Vlogged. The New Yorker, May 7. https://www.newyorker.com/books/page-turner/if-walt-whitman-vlogged. Accessed 5 June 2019.

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Herd, Colin. 2011. Megan Boyle & Embarrassability. 3: AM Magazine, November 11. https://www.3ammagazine.com/3am/megan-boyle-embarrassability/. Accessed 20 June 2019.

Kean, Danuta. 2016. Book-Choice App Alexi Aims to Free Readers from ‘Algorithm Rabbit Hole’. The Guardian, December 6.

Knausgård, Karl Ove. 2015. After the Party. The New Yorker, March 31. https://www.newyorker.com/books/page-turner/after-the-party. Accessed 20 June 2020.

Kreider, Tim. 2013. The Greatest American Novel You’ve Never Heard Of. The New Yorker, October 20. http://www.newyorker.com/books/page-turner/the-greatest-american-novel-youve-never-heard-of. Accessed 19 June 2020.

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Rentzenbrink, Cathy. 2019. This quote is from an online survey I ran between January and March 2019 (See Appendix).

Showalter, Elaine. 2015. Classic ‘Stoner’? Not so fast. Washington Post, November 2. https://www.washingtonpost.com/entertainment/books/classic-stoner-not-so-fast/2015/11/02/9f0ed5aa-7db3-11e5-b575-d8dcfedb4ea1_story.html. Accessed 20 May 2021.

Singer, J.B. 2008. Five Ws and an H: Digital Challenges in Newspaper Newsrooms and Boardrooms. International Journal on Media Management 10 (3): 122–129.CrossRef

Underwood, Jack. 2019. This Quote Is from an Online Survey I Ran Between January and March 2019 (see Appendix).

Wallace, David. 2020. Patricia Lockwood on the Extremely Online. New Yorker, November 23. https://www.newyorker.com/books/this-week-in-fiction/patricia-lockwood-11-30-20. Accessed 30 Nov 2020.

Williams, John. 2012. Stoner. London: Vintage.

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———. 2018. Why They Aren’t Writing the Great American Novel Anymore. A Treatise on the Varieties of Realistic Experience. Esquire, May 15. https://www.esquire.com/lifestyle/money/a20703846/tom-wolfe-new-jounalism-american-novel-essay/. Accessed 6 June 2019.

Wood, James. 2013. Women on the Verge: The Fiction of Elena Ferrante. New Yorker, January 21. https://www.newyorker.com/magazine/2013/01/21/women-on-the-verge

Titel: Marketing True Lies and Autofiction
verfasst von: Anna Kiernan
Verlag: Springer International Publishing
Buch: Writing Cultures and Literary Media
Print ISBN: 978-3-030-75080-0

Electronic ISBN: 978-3-030-75081-7

Copyright-Jahr: 2021
DOI: https://doi.org/10.1007/978-3-030-75081-7_7

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