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Erschienen in:
2001 | OriginalPaper | Buchkapitel
Measuring the Effectiveness of Competitive Intelligence
verfasst von : Chris West
Erschienen in: Competitive Intelligence
Verlag: Palgrave Macmillan UK
Enthalten in: Professional Book Archive
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The effectiveness of all business processes and activities should be measured and competitive intelligence is no exception, especially since it is an activity that can absorb a considerable budget. Even if companies do not feel a need to demonstrate that they are spending their money wisely, competitive intelligence managers should be interested in proving that they are making a contribution to performance, if only to create some measure of protection when the next round of redundancies is being considered.