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2017 | OriginalPaper | Buchkapitel

12. Merchandise and Category Management

verfasst von : Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

Erschienen in: Strategic Retail Management

Verlag: Springer Fachmedien Wiesbaden

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Abstract

This chapter will explain the different attributes of a retailer’s merchandise mix and the factors to consider when merchandise planning. The chapter discusses the merchandise mix, the development and importance of store brands and the integration of merchandise planning into the broader process of category management.

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Vorheriges Kapitel Store Location – Trading Area Analysis and Site Selection

Nächstes Kapitel Pricing

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Titel: Merchandise and Category Management
verfasst von: Joachim Zentes
Dirk Morschett
Hanna Schramm-Klein
Verlag: Springer Fachmedien Wiesbaden
Buch: Strategic Retail Management
Print ISBN: 978-3-658-10182-4

Electronic ISBN: 978-3-658-10183-1

Copyright-Jahr: 2017
DOI: https://doi.org/10.1007/978-3-658-10183-1_12