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2020 | OriginalPaper | Buchkapitel

11. Minding the Gap: An Assessment of the Quality of Course Information Available on the Websites of African Universities

verfasst von : Emmanuel Mogaji, Amarachukwu Anyogu, Thomas Wayne

Erschienen in: Higher Education Marketing in Africa

Verlag: Springer International Publishing

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Abstract

Given Universities’ websites have been considered a vital source of information for prospective students, this study explores the quality and quantity of information about undergraduate programs available in African Universities. The study adopts the ALARA Model of Information Search on website, a novel methodology, which brings together case study research, stakeholder roleplay and netnography. The study found that prospective students are short-changed as the Universities are not providing enough information for them to decide. This study offers both theoretical and managerial implication. It extends knowledge about marketing higher education, understanding student information search. The study also highlights implication for University Managers, Academic staff, Marketing Communication Team, Information and Communications Team and other teams responsible for developing and updating the Universities’ website with current and relevant information about the programs offered by the University.

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Titel: Minding the Gap: An Assessment of the Quality of Course Information Available on the Websites of African Universities
verfasst von: Emmanuel Mogaji
Amarachukwu Anyogu
Thomas Wayne
Verlag: Springer International Publishing
Buch: Higher Education Marketing in Africa
Print ISBN: 978-3-030-39378-6

Electronic ISBN: 978-3-030-39379-3

Copyright-Jahr: 2020
DOI: https://doi.org/10.1007/978-3-030-39379-3_11