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Über dieses Buch

Mobile is impacting heavily on our society today. In this book, Nicoletti analyzes the application of mobile to the world of financial institutions. He considers future developments and the possible use of mobile to help the transformation in products, processes, organizations and business models of financial institutions globally.

Inhaltsverzeichnis

Frontmatter

Introduction

Abstract
The world has been in a financial crisis for a long time. It started in 2008, but it is still unclear when it will be completely over. In this situation, financial institutions need to
  • improve in a drastic way in terms of financial ratios;
  • take strong actions to improve their positions in the markets and become better at coping with their dynamics and the changing socioeconomic factors. This means increasing their revenues and reducing their costs.
Bernardo Nicoletti

1. Innovation in Financial Services

Abstract
The main challenge standing in the way of change taking place in the financial services industry is the conservative nature of many financial institutions. The less they change, the better their executives feel. Consequently several outsiders have introduced innovations:
  • A small financial institution in the Netherlands pushed for online banking. It became a global leader in Internet banking: ING Direct.
  • An outdated post office launched a prepaid card in Italy and became a leader there with almost eight million cards: Poste Italiane.
  • A telecom operator launched a person-to-person (P2P) money transfer service using mobile phones. It became a market leader in Kenya: Safaricom.
Bernardo Nicoletti

2. Mobile Banking

Abstract
The general focus of this chapter is to provide more understanding about customer behavior in the mobile banking context.
Bernardo Nicoletti

3. Management of Mobile Banking

Abstract
The marketing and the economics are Two important aspects in the implementation, launch, or upgrade of mobile banking are its marketing and economics.
Bernardo Nicoletti

4. Opportunities, Challenges, and Remediation

Abstract
One of the most interesting analyses, when considering a product or a service, is the so-called SWOT analysis.
Bernardo Nicoletti

5. Regulatory Framework for Mobile Commerce

Abstract
Mobile banking is a success due to many reasons, such as
  • the easy and relatively inexpensive access to telecommunication networks;
  • low market barriers; and
  • the increasing global nature of the commerce and the interactions between people.
Bernardo Nicoletti

6. Mobile Security

Abstract
Mobile security has become increasingly important in mobile banking. Twenty percent of all online financial services transactions in July 2013 in the USA originated from a mobile device such as a smartphone or tablet based on an analysis of 1.5 billion devices.1 This is up from 18 percent between January and July 2013, and 11 percent in 2012.
Bernardo Nicoletti

7. Mobile Banking throughout the World

Abstract
The launch of successful mobile banking is a nonsimple initiative. There are many sources of uncertainty, and many aspects are profoundly new. The opportunities are many and varied. Financial institutions can take advantage of every customer previously inaccessible to financial institutions. The outlook is positive, and the benefits, quantified in a very clear way, can be substantial.
Bernardo Nicoletti

8. The Future

Abstract
Among digital channels, mobile banking is a clear investment priority as financial institutions attempt to add value to their services and to capitalize on the features unique to mobile, such as location-based services. New, interesting developments are on the near horizon.
Bernardo Nicoletti

Conclusions

Abstract
In the future, financial institutions will need to further innovate in these four ways:
  • products (services);
  • processes;
  • organizations;
  • business models.
Bernardo Nicoletti

Backmatter

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