nach oben

Journal of Business Ethics

Erschienen in:

29.06.2016

Moral Integrity and Relationship Commitment: An Empirical Examination in a Cross-Cultural Setting

verfasst von: Fuan Li, Sixue Zhang, Xuelian Yang

Erschienen in: Journal of Business Ethics | Ausgabe 3/2018

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

The impact of integrity on organizational and/or interpersonal relationships is well documented in the literature but its influence on customer relationships such as consumer trust and relationship commitment has been largely overlooked. The present study attempts to fill this research gap by examining the effect of integrity on consumer relationship commitment in a cross-cultural setting. Survey data from the United States and China were used to test the hypothesized relationships. The results show that integrity has significant impacts on both consumer trust and relationship commitment, and culture significantly moderates the effect of integrity on consumer commitment. Specifically, integrity was found to affect American respondents’ relationship commitment both directly and indirectly with the direct effect being greater and the indirect effect being smaller relative to those of Chinese respondents. In contrast, integrity had only indirect effect on relationship commitment with Chinese consumers, highlighting the importance of consumer trust in the integrity-commitment relationship. The implications for research and business practice were discussed.

Vorheriger Artikel The Integrity of Financial Analysts: Evidence from Asymmetric Responses to Earnings Surprises

Nächster Artikel Who Suffers When Supervisors are Unhappy? The Roles of Leader–Member Exchange and Abusive Supervision

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

The instruction given to the respondents reads as follows: We would like you to think of how the company that markets the brand behaves in dealing with customers like you or in conducting business in general, and then indicate your agreement or disagreement with the following statements.

Aitken, M. J., de Harris, B., Frederick, H., & Ji, S. (2015). Worldwide examination of exchange market quality: Greater integrity increases market efficiency. Journal of Business Ethics, 132(1), 147–170.CrossRef

Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423.CrossRef

Andrews, M. C., Kacmar, K. M., & Kacmar, C. (2015). The interactive effects of behavioral integrity and procedural justice on employee job tension. Journal of Business Ethics, 126(3), 371–379.CrossRef

Audi, R., & Murphy, P. E. (2006). The many faces of integrity. Business Ethics Quarterly, 16(1), 3–21.CrossRef

Bandsuch, M. R. (2009). Understanding integrity across generations in China: Implications for personnel choices in Chinese corporations. Journal International Business Ethics, 2(2), 21–38.

Barclay, D. W., & Smith, J. B. (1997). The effects of organizational differences and trust on the effectiveness of selling partner relationships. Journal of Marketing, 61(1), 3–21.CrossRef

Barry, B., & Stephens, C. U. (1998). Objections to an objectivist approach to integrity. The Academy of Management Review, 23(1), 162–168.CrossRef

Becker, G. K. (2009). Integrity as moral ideal and business benchmark. Journal of Business Ethics, 2(2), 70–84.

Becker, T. (1998). Integrity in organizations: Beyond honesty and conscientiousness. Academy of Management Review, 23(1), 154–161.CrossRef

Bell, G. G., Oppenheimer, R. J., & Bastien, A. (2002). Trust deterioration in an international buyer-supplier relationship. Journal of Business Ethics, 36(1/2), 65–78.CrossRef

Brashear, T. G., Boles, J. S., Bellenger, D. N., Brooks, C. M., & Charles, M. (2003). An empirical test of trust-building processes and outcomes in sales manager-salesperson relationships. Journal of Academy of Marketing Science, 31(2), 189–200.CrossRef

Brown, M. T. (2006). Corporate integrity and public interest: A relational approach to business ethics and leadership. Journal of Business Ethics, 66(1), 11–18.CrossRef

Brunk, K. H. (2012). Unethical company and brand perceptions: Conceptualizing and operationalising consumer meanings. Journal of Business Ethics, 111(4), 551–565.CrossRef

Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81–93.CrossRef

Colquitt, J. A., Scott, B. A., & LePine, J. A. (2007). Trust, trustworthiness, and trust propensity: A meta-analytic test of their unique relationships with risk taking and job performance. Journal of Applied Psychology, 92(4), 909–927.CrossRef

Coote, L. V., Forrest, E. J., & Tam, T. W. (2003). An investigation into commitment in non-western industrial marketing relationships. Industrial Marketing Management, 32(7), 505–604.CrossRef

Covey, S. R. (2004). The 7 habits of highly effective people. New York: Free Press.

Crosby, L. A., Evans, K. R., & Cowles, D. (1990). Relationship quality in service selling: An interpersonal influence perspective. Journal of Marketing, 54(3), 68–81.CrossRef

Crosby, L. A., & Stephens, N. (1987). Effects of relationship marketing on satisfaction, retention, and prices in the life insurance industry. Journal of Marketing Research, 24(4), 404–411.CrossRef

Dagger, T. S., & O’Brien, T. K. (2010). Does experience matter? Differences in relationship benefits, satisfaction, trust, commitment and loyalty for novice and experienced service users. European Journal of Marketing, 44(9/10), 15–28.CrossRef

Davis, A., & Rothstein, H. R. (2006). The effects of the perceived behavioral integrity of managers on employee attitudes: A meta-analysis. Journal of Business Ethics, 67(4), 407–419.CrossRef

De George, R. T. (2004). International business ethics. Business Ethics Quarterly, 4(1), 1–9.CrossRef

Delgado-Ballester, E., & Munuera-Aleman, J. L. (2001). Brand trust in the context of consumer loyalty. European Journal of Marketing, 35(11/12), 1238–1258.CrossRef

Delgado-Ballester, E., Munuera-Aleman, J. L., & Yague-Guillen, M. J. (2003). Development and validation of a brand trust scale. International Journal of Market Research, 45(1), 35–53.

Donaldson, T. (1996). Values in tension: Ethics away from home. Harvard Business Review, 74(5), 48–62.

Doney, P. M., & Cannon, J. P. (1997). An examination of the nature of trust in buyer-seller relationship. Journal of Marketing, 61(2), 35–51.CrossRef

Edwards, J. R., & Lambert, L. S. (2007). Methods for integrating moderation and mediation: A general analytical framework using moderated path analysis. Psychological Method, 12(1), 1–22.CrossRef

Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement. Journal of Marketing Research, 18(1), 39–50.CrossRef

Fritz, J. H., O’neil, N. B., Popp, A. M., Williams, C., & Arnett, R. C. (2013). The influence of supervisory behavioral integrity on intent to comply with organizational ethical standards and organizational commitment. Journal of Business Ethics, 114(2), 251–263.CrossRef

Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationships. Journal of Marketing, 58(2), 1–19.CrossRef

Ganesan, S., & Hess, R. (1997). Dimensions and levels of trust: Implications for commitment to a relationship. Marketing Letters, 8(4), 439–448.CrossRef

Gosling, M., & Huang, H. J. (2009). The fit between integrity and integrative social contracts theory. Journal of Business Ethics, 3(90), 407–417.CrossRef

Gwinner, K. P., Gremler, D. D., & Bitner, M. J. (1998). Relationship benefits in service industries: The customer’s perspective. Journal of the Academy of Marketing Science, 26(2), 101–114.CrossRef

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2009). Multivariate data analysis (7th ed.). New York: Prentice Hall.

Hofstede, G. (1980). Culture’s consequence. Beverly Hills, CA: Sage.

Hofstede, G., & Bond, M. H. (1988). The Confucius connection: From culture roots to economic growth. Organizational Dynamics, 16(4), 4–21.CrossRef

Kitayama, S. H., Markus, R., Matsumoto, H., & Norasakkunkit, V. (1997). Individual and collective processes in the construction of the self: Self-enhancement in the United States and self-criticism in Japan. Journal of Personality and Social Psychology, 72(6), 1245–1267.CrossRef

Kitayama, S., Snibbe, A. C., Markus, H. R., & Suzuki, T. (2004). Is there any “free” choice? Self and dissonance in two cultures. Psychological Science, 15(8), 527–533.CrossRef

Kumar, N., Scheer, L. K., & Steenkamp, J.-B. E. M. (1995). The effects of perceived interdependence on dealer attitudes. Journal of Marketing Research, 32(3), 348–356.CrossRef

Lapidot, Y., Kark, R., & Shamir, B. (2007). The impact of situational vulnerability on the development and erosion of followers’ trust in their leader. Leadership Quarterly, 18(1), 16–34.CrossRef

Lee, D.-J., Park, J. Y., Lee, H. T., & Yu, B. H. (2008). The effects of trust dimensions on relationship commitment: The relative efficacy and effect symmetry. Advances in Consumer Research: North American Conference Proceedings, 35, 457–466.CrossRef

Leroy, H., Palanski, M. E., & Simons, T. (2012). Authentic leadership and behavioral integrity as drivers of follower commitment and performance. Journal of Business Ethics, 107(3), 255–264.CrossRef

Li, F., Zhou, N., Kashyap, R., & Yang, Z. L. (2008). Brand trust as a second order factor: An alternative measurement model. International Journal of Market Research, 50(6), 817–839.CrossRef

Lind, E. A. (2001). Fairness heuristic theory: Justice judgments as pivotal cognitions in organizational relations. In J. Greenberg & R. Cropanzano (Eds.), Advance in organizational justice (pp. 56–88). Stanford, CA: Stanford University Press.

Maak, T. (2008). Undivided corporate responsibility: Towards a theory of corporate integrity. Journal of Business Ethics, 82(2), 353–368.CrossRef

Macintosh, G. (2007). Customer orientation, relationship quality, and relational benefits to the firm. The Journal of Services Marketing, 21(3), 150–159.CrossRef

Magill, G., & Prybil, L. (2004). Stewardship and integrity in health care: A role for organizational ethics. Journal of Business Ethics, 50(3), 225–238.CrossRef

Maitland, I. (2002). The human face of self-interest. Journal of Business Ethics, 38(1), 3–17.CrossRef

Mayer, R. C., & Davis, J. H. (1999). The effect of the performance appraisal system on trust for management: A field quasi-experiment. Journal of Applied Psychology, 84(1), 123–136.CrossRef

Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integration model of organizational trust. Academy of Management Review, 20(3), 709–734.CrossRef

McFall, L. (1987). Integrity. Ethics, 98(1), 5–20.CrossRef

Meyer, J. P., Allen, N. J., & Smith, C. A. (1993). Commitment to organizations and occupation: Extension and test of a three-component conceptualization. Journal of Applied Psychology, 78(4), 538–551.CrossRef

Moorthy, N. R. (1999). Friendship or bribery? Across the Board, 36(1), 43–47.

Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20–39.CrossRef

Murphy, P. E. (1999). Character and virtue ethics in international marketing: An agenda for managers, researchers and educators. Journal of Business Ethics, 18(1), 107–124.CrossRef

Murphy, P. E., Laczniak, G. R., & Wood, G. (2007). An ethical basis for relationship marketing: A virtue ethics perspectives. European Journal of Marketing, 41(1/2), 37–57.CrossRef

Nantel, J., & Weeks, W. A. (1996). Marketing ethics: Is there more to it than the utilitarian approach? European Journal of Marketing, 30(5), 9–19.CrossRef

Palanski, M. E., & Yammarino, F. J. (2007). Integrity and leadership: Clearing the conceptual confusion. European Management Journal, 25(3), 171–184.CrossRef

Peng, W. M. (2003). Institutional transitions and strategic choices. Academy of Management Review, 28(2), 275–296.CrossRef

Peng, M. W. & Health, P. S. (1996). The growth of the firm in planned economics in transition: Institutions, organizations, and strategic choice. The Academy of Management Review, 21(2), 492–528.CrossRef

Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903.CrossRef

Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior Research Methods, 40(3), 879–891.CrossRef

Prottas, D. J. (2013). Relationships among employee perception of their manager’s behavioral integrity, moral distress, and employee attitudes and well-being. Journal of Business Ethics, 113(1), 51–60.CrossRef

Rauyruen, P., & Miller, K. E. (2007). Relationship quality as a predictor of B2B customer loyalty. Journal of Business Research, 60(1), 21–31.CrossRef

Resick, C. J., Hanges, P. J., Dickson, M. W., & Mitchelson, J. K. (2006). A cross-cultural examination of the endorsement of ethical leadership. Journal of Business Ethics, 63(4), 345–359.CrossRef

Richardson, H. A., Simmering, M. J., & Sturman, M. C. (2009). A tale of three perspectives: Examining post hoc statistical techniques for detection and correction of common method variance. Organization Research Methods, 12(4), 762–800.CrossRef

Sanchez-Garcia, J., Moliner-Tena, M. A., Callarisa-Fiol, L., & Rodriguez-Artola, R. M. (2007). Relationship quality of an establishment and perceived value of a purchase. The Service Industries Journal, 27(2), 151–162.CrossRef

Shaw, W. (1997). Sources of virtue: The market and the community. Business Ethics Quarterly, 7(1), 33–50.CrossRef

Simons, T. (2002). Behavioral integrity: The perceived alignment between managers’ words and deeds. Organization Science, 13(1), 18–35.CrossRef

Simons, T., Friedman, R., Liu, L. A., & Parks, J. M. (2007). Racial differences in sensitivity to behavioral integrity: Attitudinal consequences, in-group effects, and “trickle down” among black and non-black employees. Journal of Applied Psychology, 92(3), 650–665.CrossRef

Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66(1), 15–37.CrossRef

Solomon, R. C. (1992). Ethics and excellence: Cooperation and integrity in business. New York: Oxford University Press.

Solomon, R. C. (1999). A better way to think about business: How personal integrity leads to corporate success. New York: Oxford University Press.

Sweeney, J. C., & Webb, D. (2007). How functional, psychological, and social relationship benefits influence individual and firm commitment to the relationship. The Journal of Business & Industrial Marketing, 22(7), 474–488.CrossRef

Szymanski, D. M., & Henard, D. H. (2001). Customer satisfaction: A meta-analysis of the empirical evidence. Journal of the Academy of Marketing Science, 29(1), 16–35.CrossRef

Tangney, J. P., & Dearing, R. L. (2002). Shame and guilt. New York: The Guilford Press.CrossRef

Vogel, V., Evanschitzky, H., & Ramaseshan, B. (2008). Customer equity drivers and future sales. Journal of Marketing, 72(6), 98–108.CrossRef

Wang, R. (2012). Chinese culture and its potential influence on entrepreneurship. International business Research, 5(10), 76–90.CrossRef

William, L. J., Cote, J. A., & Buckley, M. R. (1989). Lack of method variance in self-reported affect and perceptions at work: Reality or artifact? Journal of Applied Psychology, 74(3), 462–468.CrossRef

Williams, J., & Mackinnon, D. P. (2008). Resampling and distribution of the product methods for testing indirect effects in complex models. Structural Equation Modeling, 15(1), 23–51.CrossRef

Xie, E., Li, Y., Su, Z., & Teo, H.-H. (2010). The determinants of local suppliers’ trust toward foreign buyers. Management International Review, 50(5), 585–611.CrossRef

Zucker, L. G. (1986). Production of trust: Institutional sources of economic structure, 1840–1920. Research in Organizational Behavior, 8, 53–111.

Titel: Moral Integrity and Relationship Commitment: An Empirical Examination in a Cross-Cultural Setting
verfasst von: Fuan Li
Sixue Zhang
Xuelian Yang
Publikationsdatum: 29.06.2016
Verlag: Springer Netherlands
Erschienen in: Journal of Business Ethics / Ausgabe 3/2018
Print ISSN: 0167-4544
Elektronische ISSN: 1573-0697
DOI: https://doi.org/10.1007/s10551-016-3246-z

Springer Professional

Abstract

Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Wirtschaft"

Weitere Artikel der Ausgabe 3/2018

Reporting of Corporate Social Responsibility in Central Public Sector Enterprises: A Study of Post Mandatory Regime in India

The Integrity of Financial Analysts: Evidence from Asymmetric Responses to Earnings Surprises

Board Diversity and Corporate Social Disclosure: Evidence from Vietnam

Sarbanes–Oxley Section 406 Code of Ethics for Senior Financial Officers and Firm Behavior

Leader Narcissism Predicts Malicious Envy and Supervisor-Targeted Counterproductive Work Behavior: Evidence from Field and Experimental Research

On the Price of Morals in Markets: An Empirical Study of the Swedish AP-Funds and the Norwegian Government Pension Fund

Premium Partner