Navigating the Intersection of Business, Sustainability and Technology

The purpose of this paper is to offer a clear understanding of the sustainable practices in hotels in Lebanon. Data was collected using unstructured interviews with 12 hoteliers, managing hotels and resorts located in the city, mountains, and beaches. The interviews were conducted face to face and via TEAMs and were recorded and transcribed, and the transcripts were then subject to a thematic analysis. The results examined the different practices implemented by hotels and discussed the motivations, opportunities, and benefits for implementing sustainable energy practices. The importance of the role of employees and management in these practices as well as the challenges encountered. Consequently, this study is considered important and a major step toward establishing a theoretical base and underpinnings on the subject of sustainability in the hospitality sector.

Digital transformation is rapidly changing the healthcare industry. New technologies are being used to improve patient care, reduce costs, and improve the efficiency of healthcare operations. Thus, the future of healthcare is being reshaped by emerging trends, technologies, and innovations. However, a comprehensive examination of these developments, their potential implications for healthcare organizations, and the growing demand for professionals with the required skills and competencies to support the transformation is lacking. Since the emergence of these new technologies has the potential to revolutionize the way healthcare is being delivered, a significant aspect of the effective realization of these technologies is the need for skilled IT professionals. There is a shortage of IT professionals having the skills to support digital transformation in healthcare. Thus, this research with an extensive literature review and thoughts of IT professionals in healthcare explores the current and future state of digital transformation in the healthcare industry, with a focus on the necessary skills and IT capabilities. The study also identifies the critical skill sets required for healthcare professionals to adapt to the changing situation and leverage digital tools effectively.

This chapter investigates sustainable technology’s influence on students’ learning experiences. It outlines techniques and ideas for encouraging sustainable conduct in academic environments. This chapter is dedicated to exploring the role of universities in fostering sustainable technologies. Universities nowadays have a responsibility to maintain the highest standards in their operations and to take the lead in shaping the students’ daily lives, who will make up the new generation of citizens. Projected change in students’ behavior is due to the sustainability-focused education they received throughout their academic journey. Cutting-edge technology enhances the teaching–learning process. Innovations in technology have always led to significant contributions. Technology provides an infinite number of instructional resources available to support teaching. Virtual reality offers a model for adaptive learning systems to enhance students’ learning experience. Socially responsible universities adopting sustainable practices and investing in green technologies benefit from an improved reputation, cost savings, and new growth opportunities. With a focus on the Green University, transformation has become one of the requirements that most economies worldwide are moving toward today due to the growing importance of the green economy. The Green University is an essential component of creating sustainable societies and economies that will be passed down to future generations due to its positive effects on various economic, social, and environmental issues in light of the current challenges to global sustainable development. With the global economy’s different advancements and challenges, sustainable development seeks to build sustainable economies.

This chapter explores the potential of artificial intelligence (AI) in enhancing personalized learning experiences in educational settings, with an emphasis on its implications for sustainable education. That is, it navigates the interplay of AI and personalized learning to discern how these elements can contribute to sustainable educational practices that promote learner-centered approaches and cultivate students’ twenty-first century skills. It further examines the key challenges and harnesses the opportunities that AI offers when utilized to personalize students’ learning experiences, optimize instructional delivery, and improve assessment practices. This review can help educators and policymakers evaluate the effectiveness of applying AI to learning and improve the implementation of AI-driven personalized learning so as to empower learners and contribute to a more sustainable future.

The purpose of this qualitative study is to investigate the impact of technology integration on a sustainable workforce and work practices. Semi-structured interviews were done in Lebanon with 25 managers and stakeholders from diverse businesses. Participants shared their thoughts on how technology affects employment patterns, job positions, skill needs, and long-term viability. The interviews were recorded, transcribed, and examined topic by topic. According to the findings, technology is influencing employment patterns by enabling remote work and flexible arrangements. While some traditional vocations become outdated, new artistic roles emerge. Technical abilities are rising in demand across occupations, but soft skills are still necessary. Participants said that technology allows workers to focus on higher-value jobs, allowing for career advancement into leadership roles. Hands-on experience with evolving technologies enables advancement as well. To enable the smooth adoption of new technology, the participants advised substantial training and change management support. Blended learning options, such as online platforms, peer learning, on-site training, and work rotation, are beneficial for developing the necessary skills. Technology increases the danger of job loss while simultaneously creating new chances to learn new skills, enhance productivity, and provide value to organizations. Continuous skill development, flexible working arrangements, employer transparency on automation, and the development of transferrable human abilities are all required for successful adaptation. The findings can be used to influence policies and tactics to maximize the promise of technology while reducing disruption.

The integration of telemedicine technologies into healthcare systems presents significant opportunities to transform healthcare delivery, improve business strategies, and promote sustainability. However, several challenges are hindering the prevalence and effective implementation of telemedicine in practice. This comprehensive literature review aims to address these issues with a view to exploring the role of telemedicine in revolutionizing healthcare delivery through technological advancements, with a specific focus on its implications for business strategies and sustainability. The findings of this review indicate that telemedicine is a prevailing technology that can cut costs, enhance quality, and increase patient satisfaction. Furthermore, telemedicine streamlines workflows reduces waiting times, and improves the quality of care. The implications of this study are significant for healthcare organizations and policymakers. The findings highlight the potential of telemedicine to improve healthcare outcomes and provide accessible and cost-effective care. The study underscores the need for healthcare organizations to embrace digital transformation and develop strategies to leverage the benefits of telemedicine effectively. Policymakers should consider the ethical and legal implications of telemedicine so as to establish a robust policy framework that ensures its safety and equitable adoption. Overall, this study contributes to the understanding of the telemedicine industry by synthesizing existing literature. It provides valuable insights into the technological innovations in telemedicine, their impact on patient care, accessibility, and cost-effectiveness, as well as the transformation of organizations’ strategies in the telemedicine industry.

This study intends to investigate how sustainable fashion affects consumer behavior in Lebanon. The factors that affect consumers’ choice of sustainable fashion are examined in this study using a quantitative research design. These factors include consumers’ beliefs, attitudes, knowledge, perceptions of quality, trust in company brands, how companies portray responsible behavior, willingness to pay more, and environmental awareness. The investigation of how customer views, beliefs, and perceptions about pricing, trust, quality, and sustainability influence their purchasing behavior is the specific aim of the study. The survey randomly distributed, and 259 participants responded to it, with their responses being taken into account in the final analysis. Factor analysis, logistic regression, besides descriptive statistics were used to analyze the data. The results confirm the predictions that customer beliefs, attitudes, perceptions of quality, and brand trust are key factors in influencing the choice of sustainable clothing. Overall, the research offers useful information for businesses and decision-makers who want to support sustainable fashion and grasp the important factors affecting sustainability in the fashion sector. This research has important implications for sustainable fashion marketing and management and can be used to develop strategies and policies that support ethical garment purchasing.

While most businesses are now aware of the importance of focusing their marketing efforts on online advertising, many still struggle to effectively target their audience and convert online users to loyal customers. Nowadays, one of the main challenges faced by businesses is achieving sustainable growth and making profit on the long run while meeting the constantly changing demands of customers. Taking into consideration the psychology of consumer behavior, the marketing strategies implemented, and the external factors that influence individuals, a comprehensive understanding of all those factors combined is necessary to plan and execute well-defined strategies for marketing professionals to follow. For that reason, a conceptual framework was designed to display all elements that contribute to increasing sales and achieving sustainable business growth by utilizing social media strategically. Those factors were grouped into four main themes that cover effective marketing strategies, good customer relationships, personalization, and data collection.

This research paper explores the significant role of technology in promoting sustainability and enhancing business performance in various industries and business models, specifically focusing on Saudi Aramco. The paper investigates how integrating technology-driven sustainability initiatives influences environmental Impact and business performance. The study empirically analyzes how technology adoption influenced Saudi Aramco's ecological Impact between 2019 and 2021. It also examines the key factors contributing to the successful adoption and integration of technology-driven sustainability practices and the challenges and barriers limiting the company's sustainability initiatives. The study adopts a mixed-methods approach, combining quantitative and qualitative analyses to comprehensively understand the intersection between technology, sustainability, and business performance. The correlation analysis reveals that R&D investment has a positive correlation with upstream carbon intensity and a negative correlation with flaring intensity. This suggests that increased R&D investment may lead to higher carbon intensity but lower flaring intensity, indicating the potential of technology adoption to reduce flaring practices. Additionally, a positive correlation is observed between R&D investment and revenues, suggesting that higher investment in technology can increase Saudi Aramco's revenues. The results support the hypotheses that technology adoption significantly influences Saudi Aramco's environmental Impact and business performance. While acknowledging the limitations of a single case study approach, the study leverages the extensive technological initiatives undertaken by the company to inform the broader role of technology in promoting sustainability and business performance. The findings and conclusions drawn from this study target to contribute to the knowledge base around the intersection of business, technology, and sustainability, offering valuable insights for organizations striving to thrive in the twenty-first century.

The primary goal of the study was to determine how environmental factors and the use of financial and regulatory technology affected improving the operational performance of banks. To address questions and test the study's hypotheses, the researcher relied on an analytical descriptive approach. A questionnaire was used as a tool for the study and was distributed following evaluation and arbitration by several experts on a sample. Branch managers, department heads, and staff from the (98) single banks registered with the Central Bank of Egypt make up the study's participants. The study's findings demonstrated a statistically significant link between financial and regulatory technologies and raising Egyptian banks’ operational performance at a significant level (0.05). The study also recommended that banks should make more use of the benefits of artificial intelligence techniques and information technology related to the financial and organizational aspects because of their effective role in improving operational performance.