Ford and Google have announced a strategic partnership. Starting in 2023, vehicles from the Ford and Lincoln brands will be equipped with the Android operating system and Google apps and services.
Ford is cooperating with Google.
Ford / Google
The car manufacturer Ford and the Internet company Google will cooperate in the future in the area of networking. From 2023, vehicles from Ford and the Lincoln brand will be equipped with the Android operating system as standard. The infotainment system will then allow access to Google Assistant and its voice control function. Google Maps can be used to provide real-time traffic info, automatic traffic jam avoidance, lane guidance at traffic hubs and other features. In addition, favorite apps can be accessed through Google Play to listen to music, podcasts or audiobooks on the go.
In addition, Google will support the automaker with its expertise in Artificial Intelligence (AI), Machine Learning (ML) as well as data analytics from the end of 2021 to accelerate digital transformation. Google Cloud is expected to enable Ford to provide more attractive offers and personalized services to its customers, further optimize product development, manufacturing and supply chain management, and accelerate the implementation of data-driven business models.