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2015 | OriginalPaper | Buchkapitel

New Aggregation Methods for Decision-Making in the Selection of Business Opportunities

verfasst von : Fabio R. Blanco-Mesa, Anna M. Gil-Lafuente, José M. Merigó

Erschienen in: Scientific Methods for the Treatment of Uncertainty in Social Sciences

Verlag: Springer International Publishing

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Abstract

We analyse decision-making process in the selection of business opportunities. A new mathematical application based on OWA operator and selection index is developed. We consider the use of the OWA distance (OWAD), the OWA adequacy coefficient (OWAAC) and the OWA index of maximum and minimum level OWAIMAM operators. The study proposes a fuzzy significance vector (FS), which can aggregate information according to the importance of its characteristics. The introduction of the selection OWA operator using fuzzy significance vector can reflect decision with different degrees of optimism through normalization process where the maximum value of the aggregated information can be higher than 1. These methods are called FS-OWAAC, FS-OWAD and FS-OWAIMAM operator. By using FS-OWA operator, we can parameterize attitudinal character of decisor and the importance of characteristics of the information. A numerical example is developed in decision-making process for the selection of opportunities to start a new business within different sectors according to preference of decisor and environmental factors.

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Metadaten
Titel
New Aggregation Methods for Decision-Making in the Selection of Business Opportunities
verfasst von
Fabio R. Blanco-Mesa
Anna M. Gil-Lafuente
José M. Merigó
Copyright-Jahr
2015
Buch
Scientific Methods for the Treatment of Uncertainty in Social Sciences

Print ISBN: 978-3-319-19703-6

Electronic ISBN: 978-3-319-19704-3

Copyright-Jahr: 2015

DOI
https://doi.org/10.1007/978-3-319-19704-3_1