2010 | OriginalPaper | Buchkapitel
On Valuing Advanced Technologies in Greenfield Projects
verfasst von : Vilde Hushovd Godø, Darijus Strasunskas, Asgeir Tomasgard
Erschienen in: Business Information Systems Workshops
Verlag: Springer Berlin Heidelberg
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Adoption of advanced technology, improved access to real-time data, integrated people and organizations and changed work processes enable better and faster decision-making. However, the challenge is how to measure them, which becomes even more complex in new business areas that are not influenced by earlier experience. In this paper we propose a pragmatic decision analytic valuation method for monetary evaluation of integrated operations.