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2022 | OriginalPaper | Buchkapitel

Order Fulfilment Options and Omni-channel Retailer Performance During the Pandemic

verfasst von : Ian Clark Sinapuelas

Erschienen in: Advances in National Brand and Private Label Marketing

Verlag: Springer International Publishing

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Abstract

In response to the pandemic, omni-channel retailers had to rethink their service offerings especially when it comes to fulfilling internet orders. With social distancing requirements, retailers need to include contactless options. This study shows that simply adding a contactless option is not sufficient. Retailers who offer a range of options that span contactless shopping, immediate gratification, or convenience appear to perform better in the pandemic market.

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Vorheriges Kapitel Emerging Trends in Retailing and Consumption Patterns

Nächstes Kapitel Impact of CSR Communication on Brand Business and Social Values

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Titel: Order Fulfilment Options and Omni-channel Retailer Performance During the Pandemic
verfasst von: Ian Clark Sinapuelas
Verlag: Springer International Publishing
Buch: Advances in National Brand and Private Label Marketing
Print ISBN: 978-3-031-06580-4

Electronic ISBN: 978-3-031-06581-1

Copyright-Jahr: 2022
DOI: https://doi.org/10.1007/978-3-031-06581-1_21