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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Peak Experiences: Latent Dimensionalities in Consumption Behavior
verfasst von : Kathy Pettit, John H. Hallaq
Erschienen in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
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Although psychologists have described self-actualization (Maslow) as a spiritual rather than a materialistic state, there is evidence to suggest that some material possessions can lead to a "partial" form of actualization or peaking in some mode or style of living. Since this can lead to the modification of existing appeals or contribute to the development of more effective promotional programs (promotional synergies between products), a study was undertaken to investigate the phenomenon.