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Erschienen in:
A Method for Analysing Large-Scale UGC Data for Tourism: Application to the Case of Catalonia Kapitel lesen Erstes Kapitel lesen

2015 | OriginalPaper | Buchkapitel

Perceived Usability, Attractiveness and Intuitiveness of Responsive Mobile Tourism Websites: A User Experience Study

verfasst von : Aleksander Groth, Daniel Haslwanter

Erschienen in: Information and Communication Technologies in Tourism 2015

Verlag: Springer International Publishing

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Abstract

Users increasingly access the internet through their smartphones creating the need for a different web design approach in order to meet the requirements of new user behaviour. Responsive Web design (RWD) is an approach to develop websites dynamically and adjust their layout and content to the screen size of a user’s device. This study investigates the impact of RWD on perceived usability, perceived attractiveness and intuitiveness through a user experience experiment of two touristic information websites (desktop and mobile versions) with varying levels of compliance to those guidelines. Results indicate that there are significant differences in perceived usability and user experience between desktop computers and smartphones in general. Additionally, mobile information services following a stricter approach to RWD are perceived as easier and more intuitive to use, yet they fail to create emotion and consequently are less recommended by users.

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Metadaten
Titel
Perceived Usability, Attractiveness and Intuitiveness of Responsive Mobile Tourism Websites: A User Experience Study
verfasst von
Aleksander Groth
Daniel Haslwanter
Copyright-Jahr
2015
Buch
Information and Communication Technologies in Tourism 2015

Print ISBN: 978-3-319-14342-2

Electronic ISBN: 978-3-319-14343-9

Copyright-Jahr: 2015

DOI
https://doi.org/10.1007/978-3-319-14343-9_43