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Erschienen in:
Visualization of the Past-to-Recent Changes in Cultural Heritage Based on 3D Digitization Kapitel lesen Erstes Kapitel lesen

2018 | OriginalPaper | Buchkapitel

Personality Analysis of Social Media Influencers as a Tool for Cultural Institutions

verfasst von : Vassilis Poulopoulos, Costas Vassilakis, Angela Antoniou, George Lepouras, Manolis Wallace

Erschienen in: Digital Heritage. Progress in Cultural Heritage: Documentation, Preservation, and Protection

Verlag: Springer International Publishing

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Abstract

https://static-content.springer.com/image/chp%3A10.1007%2F978-3-030-01762-0_20/MediaObjects/474590_1_En_20_Figa_HTML.gif Nowadays, more and more cultural venues tend to utilize social media as a main tool for marketing, spreading their messages, engaging public and raising public awareness towards culture. It comes to a point where the massive of content in social media makes it a tedious procedure to contact the appropriate audience, the people that would really be stimulated by cultural information. In this notion, we assume that establishing conversations of high impact can possibly guide the cultural venues to audiences that can benefit more. These conversations usually include the so called influencers, users whose opinion can affect many people on social media; the latter usually referred to as followers. In this research paper we examine the characteristics of the influencers that can affect the procedures of a cultural venue on social media. The research is done within the scope of “CrossCult” EU funded project.

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Metadaten
Titel
Personality Analysis of Social Media Influencers as a Tool for Cultural Institutions
verfasst von
Vassilis Poulopoulos
Costas Vassilakis
Angela Antoniou
George Lepouras
Manolis Wallace
Copyright-Jahr
2018
Buch
Digital Heritage. Progress in Cultural Heritage: Documentation, Preservation, and Protection

Print ISBN: 978-3-030-01761-3

Electronic ISBN: 978-3-030-01762-0

Copyright-Jahr: 2018

DOI
https://doi.org/10.1007/978-3-030-01762-0_20

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