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2020 | OriginalPaper | Buchkapitel
3. Pitch Deck Design
Design is important—but content is king
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Abstract
Many founders make the mistake of thinking that creating the pitch deck is the same as creating the pitch itself. That isn’t the case on multiple levels. The “pitch” is about the story you are telling your investors. It is the answer to the question, "Why should I give you $3m to continue building your business?" The deck helps tell part of that story, but it isn’t the story itself. Crucially, you should be able to do your pitch to a VC firm without a pitch as a crutch.