Skip to main content

2024 | OriginalPaper | Buchkapitel

Post-pandemic Online Grocery Delivery Services: Trends, Challenges, and Empirical Evidence from Germany

verfasst von : Jakob Schmidt, Konstantinos Nikolopoulos

Erschienen in: Impacts of COVID-19 on Supply Chains

Verlag: Springer Nature Switzerland

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

Despite growth in online grocery business sales in Germany, the country is still lagging behind its European peers. This chapter analyses the operational challenges to online grocery delivery in Germany before and during the COVID-19. The analysis is based on surveying several resources, such as news and research articles. The analysis is complemented by semi-structured interviews with industry experts. We also compare the challenges and characteristics of online grocery delivery with deliveries in retailing. The main lessons learned are that the majority of the respondents are confident that they will order groceries online in the future. The top chosen reasons for this are comfort, time saving, and impulse buying, while personal safety was not a major reason.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Literatur
Zurück zum Zitat Alftan, A., Kaipia, R., Loikkanen, L., & Spens, K. (2015). Centralised grocery supply chain planning: improved exception management. International Journal of Physical Distribution & Logistics Management, 45(3), 237–259.CrossRef Alftan, A., Kaipia, R., Loikkanen, L., & Spens, K. (2015). Centralised grocery supply chain planning: improved exception management. International Journal of Physical Distribution & Logistics Management, 45(3), 237–259.CrossRef
Zurück zum Zitat Ali, I., Nagalingam, S., & Gurd, B. (2018). A resilience model for cold chain logistics of perishable products. The International Journal of Logistics Management, 29(3), 922–941.CrossRef Ali, I., Nagalingam, S., & Gurd, B. (2018). A resilience model for cold chain logistics of perishable products. The International Journal of Logistics Management, 29(3), 922–941.CrossRef
Zurück zum Zitat Altay, B. C., Okumuş, A., & Mercangöz, B. A. (2022). An intelligent approach for analyzing the impacts of the COVID-19 pandemic on marketing mix elements (7Ps) of the on-demand grocery delivery service. Complex & Intelligent Systems, 8, 129–140.CrossRef Altay, B. C., Okumuş, A., & Mercangöz, B. A. (2022). An intelligent approach for analyzing the impacts of the COVID-19 pandemic on marketing mix elements (7Ps) of the on-demand grocery delivery service. Complex & Intelligent Systems, 8, 129–140.CrossRef
Zurück zum Zitat Beckmann, A. (2021). Scenario analysis of online food supply chains. In 31st Proceedings of the Hamburg international conference of logistics (HICL) (pp. 585–609). Beckmann, A. (2021). Scenario analysis of online food supply chains. In 31st Proceedings of the Hamburg international conference of logistics (HICL) (pp. 585–609).
Zurück zum Zitat Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.CrossRef Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.CrossRef
Zurück zum Zitat Centobelli, P., Cerchione, R., & Ertz, M. (2020). Food cold chain management: what we know and what we deserve. Supply Chain Management: An International Journal, 26(1), 102–135. Centobelli, P., Cerchione, R., & Ertz, M. (2020). Food cold chain management: what we know and what we deserve. Supply Chain Management: An International Journal, 26(1), 102–135.
Zurück zum Zitat Chowdhury, P., Paul, S. K., Kaisar, S., & Moktadir, M. A. (2021). COVID-19 pandemic related supply chain studies: A systematic review. Transportation Research Part E: Logistics and Transportation Review, 148, 1–26.CrossRef Chowdhury, P., Paul, S. K., Kaisar, S., & Moktadir, M. A. (2021). COVID-19 pandemic related supply chain studies: A systematic review. Transportation Research Part E: Logistics and Transportation Review, 148, 1–26.CrossRef
Zurück zum Zitat Dannenberg, P., Fuchs, M., Riedler, T., & Wiedemann, C. (2020). Digital transition by COVID-19 pandemic? The German food online retail. Tijdschrift voor economische en sociale geografie, 111(3), 543–560.CrossRef Dannenberg, P., Fuchs, M., Riedler, T., & Wiedemann, C. (2020). Digital transition by COVID-19 pandemic? The German food online retail. Tijdschrift voor economische en sociale geografie, 111(3), 543–560.CrossRef
Zurück zum Zitat East, R. (2022). Online grocery sales after the pandemic. International Journal of Market Research, 64(1), 13–18.CrossRef East, R. (2022). Online grocery sales after the pandemic. International Journal of Market Research, 64(1), 13–18.CrossRef
Zurück zum Zitat Ehrler, V. C., Schöder, D., & Seidel, S. (2021). Challenges and perspectives for the use of electric vehicles for last mile logistics of grocery e-commerce—Findings from case studies in Germany. Research in Transportation Economics, 87, 1–9.CrossRef Ehrler, V. C., Schöder, D., & Seidel, S. (2021). Challenges and perspectives for the use of electric vehicles for last mile logistics of grocery e-commerce—Findings from case studies in Germany. Research in Transportation Economics, 87, 1–9.CrossRef
Zurück zum Zitat Eriksson, E., Norrman, A., & Kembro, J. (2019). Contextual adaptation of omni-channel grocery retailers’ online fulfilment centres. International Journal of Retail & Distribution Management, 47(12), 1232–1250.CrossRef Eriksson, E., Norrman, A., & Kembro, J. (2019). Contextual adaptation of omni-channel grocery retailers’ online fulfilment centres. International Journal of Retail & Distribution Management, 47(12), 1232–1250.CrossRef
Zurück zum Zitat Fikar, C. (2018). A decision support system to investigate food losses in e-grocery deliveries. Computers & Industrial Engineering, 117, 282–290.CrossRef Fikar, C. (2018). A decision support system to investigate food losses in e-grocery deliveries. Computers & Industrial Engineering, 117, 282–290.CrossRef
Zurück zum Zitat Fikar, C., Mild, A., & Waitz, A. (2021). Facilitating consumer preferences and product shelf life data in the design of e-grocery deliveries. European Journal of Operational Research, 294, 976–986.CrossRef Fikar, C., Mild, A., & Waitz, A. (2021). Facilitating consumer preferences and product shelf life data in the design of e-grocery deliveries. European Journal of Operational Research, 294, 976–986.CrossRef
Zurück zum Zitat Frank, D.-A., & Peschel, A. O. (2020). Sweetening the deal: The ingredients that drive consumer adoption of online grocery shopping. Journal of Food Products Marketing, 26(8), 535–544.CrossRef Frank, D.-A., & Peschel, A. O. (2020). Sweetening the deal: The ingredients that drive consumer adoption of online grocery shopping. Journal of Food Products Marketing, 26(8), 535–544.CrossRef
Zurück zum Zitat Gee, I. M., Davidson, F. T., Speetles, B. L., & Webber, M. E. (2019). Deliver Me from food waste: Model framework for comparing the energy use of meal-kit delivery and groceries. Journal of Cleaner Production, 236, 1–11.CrossRef Gee, I. M., Davidson, F. T., Speetles, B. L., & Webber, M. E. (2019). Deliver Me from food waste: Model framework for comparing the energy use of meal-kit delivery and groceries. Journal of Cleaner Production, 236, 1–11.CrossRef
Zurück zum Zitat Gruntkowski, L. M., & Martinez, L. F. (2022). Online grocery shopping in Germany: Assessing the impact of COVID-19. Journal of Theoretical and Applied Electronic Commerce Research, 17(3), 984–1002.CrossRef Gruntkowski, L. M., & Martinez, L. F. (2022). Online grocery shopping in Germany: Assessing the impact of COVID-19. Journal of Theoretical and Applied Electronic Commerce Research, 17(3), 984–1002.CrossRef
Zurück zum Zitat Heard, B. R., Bandekar, M., Vassar, B., & Miller, S. A. (2019). Comparison of life cycle environmental impacts from meal kits and grocery store meals. Resources, Conversation & Recycling, 147, 189–200. Heard, B. R., Bandekar, M., Vassar, B., & Miller, S. A. (2019). Comparison of life cycle environmental impacts from meal kits and grocery store meals. Resources, Conversation & Recycling, 147, 189–200.
Zurück zum Zitat Jing, X., & Lewis, M. (2011). Stockouts in online retailing. Journal of Marketing Research, 48(2), 342–354.CrossRef Jing, X., & Lewis, M. (2011). Stockouts in online retailing. Journal of Marketing Research, 48(2), 342–354.CrossRef
Zurück zum Zitat Lagorio, A., & Pinto, R. (2021). Food and grocery retail logistics issues: A systematic literature review. Research in Transportation Economics, 87, 1–14.CrossRef Lagorio, A., & Pinto, R. (2021). Food and grocery retail logistics issues: A systematic literature review. Research in Transportation Economics, 87, 1–14.CrossRef
Zurück zum Zitat Leyerer, M., Sonneberg, M. O., Heumann, M., & Breitner, M. H. (2020). Shortening the last mile in urban areas: optimizing a smart logistics concept for e-grocery operations. Smart Cities, 3(3), 585–603.CrossRef Leyerer, M., Sonneberg, M. O., Heumann, M., & Breitner, M. H. (2020). Shortening the last mile in urban areas: optimizing a smart logistics concept for e-grocery operations. Smart Cities, 3(3), 585–603.CrossRef
Zurück zum Zitat Lim, S. F. W., Jin, X., & Srai, J. S. (2018). Consumer-driven e-commerce: A literature review, design framework, and research agenda on last-mile logistics models. International Journal of Physical Distribution & Logistics Management, 48(3), 308–332.CrossRef Lim, S. F. W., Jin, X., & Srai, J. S. (2018). Consumer-driven e-commerce: A literature review, design framework, and research agenda on last-mile logistics models. International Journal of Physical Distribution & Logistics Management, 48(3), 308–332.CrossRef
Zurück zum Zitat Lim, S. F. W., Wang, L., & Srai, J. S. (2017). Wal-Mart’s omni-channel synergy. Supply Chain Management Review, 21(5), 30–37. Lim, S. F. W., Wang, L., & Srai, J. S. (2017). Wal-Mart’s omni-channel synergy. Supply Chain Management Review, 21(5), 30–37.
Zurück zum Zitat Lodni, C., Najmaei, M., & Mansori, S. (2021). The effect of COVID-19 pandemic on the German E-grocery industry with respect to challenges for retailers and customer satisfaction. Journal of Marketing Management and Consumer Behaviour, 3(3), 1–31. Lodni, C., Najmaei, M., & Mansori, S. (2021). The effect of COVID-19 pandemic on the German E-grocery industry with respect to challenges for retailers and customer satisfaction. Journal of Marketing Management and Consumer Behaviour, 3(3), 1–31.
Zurück zum Zitat Malhotra, N. (2019). Marketing research: An applied orientation (7th ed.). Pearson. Malhotra, N. (2019). Marketing research: An applied orientation (7th ed.). Pearson.
Zurück zum Zitat McGrath, C., Palmgren, P. J., & Liljedahl, M. (2019). Twelve tips for conducting qualitative research interviews. Medical Teacher, 41(9), 1002–1006.CrossRef McGrath, C., Palmgren, P. J., & Liljedahl, M. (2019). Twelve tips for conducting qualitative research interviews. Medical Teacher, 41(9), 1002–1006.CrossRef
Zurück zum Zitat McMaster, M., Nettleton, C., Tom, C., Xu, B., Cao, C., & Qiao, P. (2020). Risk management: Rethinking fashion supply chain management for multinational corporations in light of the COVID-19 outbreak. Journal of Risk and Financial Management, 13(8), 173.CrossRef McMaster, M., Nettleton, C., Tom, C., Xu, B., Cao, C., & Qiao, P. (2020). Risk management: Rethinking fashion supply chain management for multinational corporations in light of the COVID-19 outbreak. Journal of Risk and Financial Management, 13(8), 173.CrossRef
Zurück zum Zitat Mkansi, M., Eresia-Eke, C., & Emmanuel-Ebikake, O. (2018). E-grocery challenges and remedies: Global market leaders perspective. Cogent Business & Management, 5(1), 1–28.CrossRef Mkansi, M., Eresia-Eke, C., & Emmanuel-Ebikake, O. (2018). E-grocery challenges and remedies: Global market leaders perspective. Cogent Business & Management, 5(1), 1–28.CrossRef
Zurück zum Zitat Olsson, J., Osman, M. C., Hellström, D., & Vakulenko, Y. (2021). Customer expectations of unattended grocery delivery services: mapping forms and determinants. International Journal of Retail & Distribution Management, 50(13), 1–16.CrossRef Olsson, J., Osman, M. C., Hellström, D., & Vakulenko, Y. (2021). Customer expectations of unattended grocery delivery services: mapping forms and determinants. International Journal of Retail & Distribution Management, 50(13), 1–16.CrossRef
Zurück zum Zitat Piroth, P., Rüger-Muck, E., & Bruwer, J. (2020). Digitalisation in grocery retailing in Germany: an exploratory study. The International Review of Retail, Distribution and Consumer Research, 30(5), 479–497.CrossRef Piroth, P., Rüger-Muck, E., & Bruwer, J. (2020). Digitalisation in grocery retailing in Germany: an exploratory study. The International Review of Retail, Distribution and Consumer Research, 30(5), 479–497.CrossRef
Zurück zum Zitat Seidel, S. (2021). One goal, one approach? A comparative analysis of online grocery strategies in France and Germany. Case Studies on Transport Policy, 9(4), 1922–1932.CrossRef Seidel, S. (2021). One goal, one approach? A comparative analysis of online grocery strategies in France and Germany. Case Studies on Transport Policy, 9(4), 1922–1932.CrossRef
Zurück zum Zitat Seidel, S., Mareï, N., & Blanquart, C. (2016). Innovations in e-grocery and logistics solutions for cities. Transportation Research Procedia, 12, 825–835.CrossRef Seidel, S., Mareï, N., & Blanquart, C. (2016). Innovations in e-grocery and logistics solutions for cities. Transportation Research Procedia, 12, 825–835.CrossRef
Zurück zum Zitat Seitz, C. (2013, June 19–21). E-grocery as new innovative distribution channel in the German food retailing. In Proceedings of the management, knowledge and learning international conference, Zadar (Croatia) (pp. 125–133). Seitz, C. (2013, June 19–21). E-grocery as new innovative distribution channel in the German food retailing. In Proceedings of the management, knowledge and learning international conference, Zadar (Croatia) (pp. 125–133).
Zurück zum Zitat Shen, H., Namdarpour, F., & Lin, J. (2022). Investigation of online grocery shopping and delivery preference before, during, and after COVID-19. Transportation Research Interdisciplinary Perspectives, 14, 1–10.CrossRef Shen, H., Namdarpour, F., & Lin, J. (2022). Investigation of online grocery shopping and delivery preference before, during, and after COVID-19. Transportation Research Interdisciplinary Perspectives, 14, 1–10.CrossRef
Zurück zum Zitat Silva, A., Coelho, L. C., Darvish, M., & Renaud, J. (2020). Integrating storage location and order picking problems in warehouse planning. Transportation Research Part E: Logistics and Transportation Review, 140, 1–22.CrossRef Silva, A., Coelho, L. C., Darvish, M., & Renaud, J. (2020). Integrating storage location and order picking problems in warehouse planning. Transportation Research Part E: Logistics and Transportation Review, 140, 1–22.CrossRef
Zurück zum Zitat Telenti, A., Arvin, A., Corey, L., Corti, D., Diamond, M. S., García-Sastre, A., Garry, R. F., Holmes, E. C., Pang, P. S., & Virgin, H. W. (2021). After the pandemic: Perspectives on the future trajectory of COVID-19. Nature, 596(7873), 495–504.CrossRef Telenti, A., Arvin, A., Corey, L., Corti, D., Diamond, M. S., García-Sastre, A., Garry, R. F., Holmes, E. C., Pang, P. S., & Virgin, H. W. (2021). After the pandemic: Perspectives on the future trajectory of COVID-19. Nature, 596(7873), 495–504.CrossRef
Zurück zum Zitat Teller, C., Holweg, C., Reiner, G., & Kotzab, H. (2018). Retail store operations and food waste. Journal of Cleaner Production, 185, 981–997.CrossRef Teller, C., Holweg, C., Reiner, G., & Kotzab, H. (2018). Retail store operations and food waste. Journal of Cleaner Production, 185, 981–997.CrossRef
Zurück zum Zitat Tracey, P., Phillips, N., & Jarvis, O. (2011). Bridging institutional entrepreneurship and the creation of new organizational forms: A multilevel model. Organization Science, 22(1), 60–80.CrossRef Tracey, P., Phillips, N., & Jarvis, O. (2011). Bridging institutional entrepreneurship and the creation of new organizational forms: A multilevel model. Organization Science, 22(1), 60–80.CrossRef
Zurück zum Zitat Ulrich, M., Jahnke, H., Langrock, R., Pesch, R., & Senge, R. (2021). Distributional regression for demand forecasting in e-grocery. European Journal of Operational Research, 294(3), 831–842.CrossRef Ulrich, M., Jahnke, H., Langrock, R., Pesch, R., & Senge, R. (2021). Distributional regression for demand forecasting in e-grocery. European Journal of Operational Research, 294(3), 831–842.CrossRef
Zurück zum Zitat Vakulenko, Y., Shams, P., Hellström, D., & Hjort, K. (2019). Online retail experience and customer satisfaction: the mediating role of last mile delivery. The International Review of Retail, Distribution and Consumer Research, 29(3), 306–320.CrossRef Vakulenko, Y., Shams, P., Hellström, D., & Hjort, K. (2019). Online retail experience and customer satisfaction: the mediating role of last mile delivery. The International Review of Retail, Distribution and Consumer Research, 29(3), 306–320.CrossRef
Zurück zum Zitat Veselovská, L. (2020). Supply chain disruptions in the context of early stages of the global COVID-19 outbreak. Problems and Perspectives in Management, 18(2), 490–500.CrossRef Veselovská, L. (2020). Supply chain disruptions in the context of early stages of the global COVID-19 outbreak. Problems and Perspectives in Management, 18(2), 490–500.CrossRef
Zurück zum Zitat Wortmann, M. (2021). The German variety of grocery retailing: A historical institutionalist analysis of a non-core industry. Competition & Change, 25(3–4), 453–477.CrossRef Wortmann, M. (2021). The German variety of grocery retailing: A historical institutionalist analysis of a non-core industry. Competition & Change, 25(3–4), 453–477.CrossRef
Zurück zum Zitat Yang, M., Zhang, T., & Wang, C. X. (2021). The optimal e-commerce sales mode selection and information sharing strategy under demand uncertainty. Computers & Industrial Engineering, 162, 1–13.CrossRef Yang, M., Zhang, T., & Wang, C. X. (2021). The optimal e-commerce sales mode selection and information sharing strategy under demand uncertainty. Computers & Industrial Engineering, 162, 1–13.CrossRef
Metadaten
Titel
Post-pandemic Online Grocery Delivery Services: Trends, Challenges, and Empirical Evidence from Germany
verfasst von
Jakob Schmidt
Konstantinos Nikolopoulos
Copyright-Jahr
2024
DOI
https://doi.org/10.1007/978-3-031-47734-8_2

Premium Partner